Holly has been a part of The Search Agency since 2012. She began as an SEO Account Manager overseeing optimization strategies for brands in verticals such as telecommunications, travel and the click-and-mortar fashion industry. In 2014, she joined the marketing team to oversee communication strategies for the agency across the company website, blog and social media channels as the Senior Marketing Manager. Holly is passionate about leading a balanced, active lifestyle. She trains regularly and competes with her dance partner at ballroom competitions.
In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing. The IMA was established 15 years ago due to a lack of preexisting groups […] [...more]
We recently stat down with Steve Sirich, GM Bing Ads Product Marketing for this edition of Inside The Search Studio. How long have you been working with Microsoft? I’ve been with Microsoft for a little over 15 years. I started in field organization where I was involved in sales leadership, and then moved to […] [...more]
Late pizza during the World Cup is just as inexcusable as missing out on real-time marketing opportunities during major events. [...more]
Google shook up the SERP on Monday; our experts shed some light on what this means for SEO. [...more]
Holly discusses the potential of mobile marketing to bridge the gap between traditional and digital advertising. [...more]
While some claim that sites may never, ever recover from Google's Penguin, Holly is optimistic. Here she explains why SEO is not a "never, ever" type of scenario. [...more]