Grant Simmons

Website: http://www.grantsimmons.com

Grant Simmons+ is an Online Marketing Professional at The Search Agency driving product development & innovation as Director, SEO and Social Product.

Grant Simmons currently serves as Director, SEO and Social Product at The Search Agency, the top independent search firm in the USA.


Grant has over 20 years of agency experience serving industry-leading organizations such as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Young Presidents’ Organization, GE Plastics, Amgen and the Santa Monica Convention & Visitors Bureau.

As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.




Grant’s Rants: Content Marketing

Grant’s Rants: Content Marketing

In this week's "California State Park" episode of Grant's Rants, Grant is ranting about labeling content marketing a new practice (when it's really an old practice done a whole lot better!). [...more]

Featured, SEO Comments (0)

Grant’s Rants – Penguin 2.0

Grant’s Rants – Penguin 2.0

We are debuting our new blog series, Grant's Rants, where Director of SEO Product, Grant Simmons, rants and raves about the current search marketing landscape. Here is episode one! [...more]

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Insights from the SMX Twitter Stream – 140 Character Bites from SMX London

Insights from the SMX Twitter Stream – 140 Character Bites from SMX London

Grant crossed the pond to attend SMX London and came back with lots of insightful information (and the title of: SMX London's Most Prolific Tweeter"). Tweets, takeaways, and merriment within! [...more]

Featured, SEO, Social Media Comments (0)

5 SEO Gifts for the Mommy Blogger in Your Life

5 SEO Gifts for the Mommy Blogger in Your Life

Mother's Day is just two short days away and Grant is helping us celebrate the techy, blogger moms out there with 5 SEO gifts that will make this Mother's Day restful and relaxing. [...more]

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5 Takeaways from Search Insider Summit 2013

5 Takeaways from Search Insider Summit 2013

After returning from Media Post's Search Insider Summit, Grant sums up his key takeaways from the conference and shares his Search 3.0 Panel video with us. [...more]

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The Search Agency Evaluates Celebrity Reach via “CoolRank”

The Search Agency Evaluates Celebrity Reach via “CoolRank”

After conducting preliminary research on a new engagement rank factor created by The Search Agency, Grant describes how CoolRank is calculated and what Google thinks of it. [...more]

Analytics, Featured, News Comments (2)

Why Should Users Click on YOUR Search Result?

Why Should Users Click on YOUR Search Result?

Are you giving users a good enough reason to click on your search results within the SERP? Grant highlights seven strategies to increase organic search clicks and optimize user engagement with your brand. [...more]

SEO Comments (0)

Happy Grinchmas! – The 12 Days of Blackhat SEO

Happy Grinchmas! – The 12 Days of Blackhat SEO

2012 has been quite a year for Search Engine Optimization (SEO) and for SEO at The Search Agency itself. To celebrate, we thought we'd tip our white hat to the Google Spam team with a little ode entitled: 12 Days of Black Hat SEO [...more]

SEO Comments (3)

SES Chicago Roundup: Screw Link Building

SES Chicago Roundup: Screw Link Building

Grant comes back from SES Chicago with newfound confidence that search marketers are willing to "think beyond the link." [...more]

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The Ghost of Search Engine Optimization (SEO) Past…

The Ghost of Search Engine Optimization (SEO) Past…

Grant searches for the Ghosts of SEO Past, Present and Future. [...more]

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Google updates: The good, the bad and the ugly

Google updates: The good, the bad and the ugly

Are Google's latest changes to the search results page a sign of progress, or just another manifestation of "Google A.D.D."? [...more]

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SEO Articles Are Dangerous. (This post will self destruct)

SEO Articles Are Dangerous. (This post will self destruct)

Wouldn't it be nice if there was an SEO General to remind everyone that consuming too many SEO articles could be dangerous to your site's health? [...more]

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The Royal Wedding Treatment for Online Marketing Clients

The Royal Wedding Treatment for Online Marketing Clients

Engagements of all types and sizes require careful planning and detailed execution to ensure nothing is left to chance. [...more]

Featured, SEM, SEO Comments (2)

Chicken Little and SEO

Chicken Little and SEO

Contrary to popular belief, the SEO sky isn’t falling even after Google rolled out its latest algorithm update this week. [...more]

Featured, News, SEO Comments (3)

Microsoft Preparing Next Version of Bing Webmaster Tools

Microsoft Preparing Next Version of Bing Webmaster Tools

At the SMX Advanced Conference in Seattle, Microsoft presented a preview of the next version of Webmaster Tools. Learn about the wealth of new features coming soon and why now is the time to verify these tools on your site. [...more]

Featured, News, SEO Comments (7)

Bing Entertains – Can Microsoft focus on one cohesive strategy PLEASE?

Bing Entertains – Can Microsoft focus on one cohesive strategy PLEASE?

Today, Microsoft announced the addition of a new entertainment portal on Bing. By adding another media hub to its search engine, Is Microsoft taking a page out of Yahoo's playbook in their ongoing battle with Google for search dominance? [...more]

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Social media comes of age (a senior moment)

Social media comes of age (a senior moment)

It never ceases to amaze me how much my kids take the Internet and the almost limitless access to information, almost anywhere, for granted. And now I feel the same for the seniors in my life. [...more]

Featured, Social Media Comments (1)

Google “Sponsored Images” in Search Results = SEO Opportunity

Google “Sponsored Images” in Search Results = SEO Opportunity

Not new, but definitely more prevalent... sponsored results have begun to show up more frequently in image search results pages. How does this impact our current approach to image optimization? [...more]

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Yahoo! is dead! Long live Yahoo!

Yahoo! is dead! Long live Yahoo!

Yesterday, Yahoo!'s Dan Rampton made an announcement regarding "updates to crawling, indexing, and ranking algorithms." Should an SEO adjust campaign strategy based on updates to Yahoo's algorithm? How will this approach change given the upcoming Bing/Yahoo! integration? [...more]

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Twitter trends now local – microblogging goes high street

Twitter trends now local – microblogging goes high street

With geo-targeting, Twitter becomes a local advertising platform player, offering new opportunities in high street and main street marketing. [...more]

SEO, Social Media Comments (3)

Google’s Matt Cutts on the Future of SEO – Hacking?

Google’s Matt Cutts on the Future of SEO – Hacking?

Matt Cutts recently offered his 2010 search predictions. Is the future of SEO as promising as he suggests? [...more]

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To Search or Not to Search, That is the Question.

To Search or Not to Search, That is the Question.

It seems more internet users are typing URLs directly into the search box. Is this still considered search? And how does this impact our online marketing strategy? [...more]

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Measuring Your SEO Strength

Measuring Your SEO Strength

"Tips and Tools for Measuring your SEO Strength" a recent TSA article on iMediaConnection clarifies and demystifies some of the metrics we use to educate our clients on ranking performance and SEO success. [...more]

Analytics, SEO Comments (1)

Clammering to be social… is your brand ready to join the party?

Clammering to be social… is your brand ready to join the party?

Social media isn't a short term strategy that fits within the 'normal' marketing expertise. Companies that look at social media as a simple extension of their marketing department often underestimate the time and resource commitment to engage with clients, prospects and other "influencers." Here are some questions to ask before you join the social media party. [...more]

SEO, Social Media Comments (1)

What’s in a name? Caffeine to give Google a little “boost?”

What’s in a name? Caffeine to give Google a little “boost?”

Google announced its next generation of Google search, code named "Caffeine." I, for one, was inspired to learn the reasoning behind the what and why of their code name choice. [...more]

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Where do you tweet about Twitter being down, when Twitter is down?

Where do you tweet about Twitter being down, when Twitter is down?

This morning Twitter is offline! I can just imagine the thousands of regular “Tweerps” going through withdrawal symptoms as they unwillingly make status updates on their Facebook accounts bemoaning about Twitter’s apparent disregard for their desire to post about their breakfast (or in the UK, their ‘tea’.) Quick! Call customer service! Demand a refund! Write […] [...more]

Social Media Comments (5)

Targeting Monkeys Through Cool Website Design and a Big Red Fez

Targeting Monkeys Through Cool Website Design and a Big Red Fez

Web design isn't for the faint of heart or unprepared. Giving users multiple choice navigation doesn't mean they'll be endeared to your online business for life. Dont treat your users like monkeys in a test lab! [...more]

Consumer Experience, Featured, SEO Comments (1)

What’s missing from the Yahoo! Microsoft ‘binghoo’ ‘yahing’ or GoogleWannabe press release?

What’s missing from the Yahoo! Microsoft ‘binghoo’ ‘yahing’ or GoogleWannabe press release?

Those of you that have read my co-authored post on the Bing vs Google hoohah and last week's "Why I'm sticking with Google" posts know I have no love lost for Microsoft's search engine relevance. I believe this press release firmly positions the Yahoo / Bing partnership as a solid #2 as opposed to a more positive "we're doing it different and better." (Throwing the word 'innovative' around does guarantee it's going to work any better!) [...more]

SEM, SEO Comments (0)

Why I’m sticking with Google over Bing (Or “The Lazy Man’s Guide to Enlightenment”)

Why I’m sticking with Google over Bing (Or “The Lazy Man’s Guide to Enlightenment”)

Google will be a search engine of choice, because the effort to switch is beyond most users' tolerance. [...more]

SEO Comments (5)

Top 10 reasons you know your plumbers’ website is optimized to rank #1 (circa 1999 black hat SEO)

Top 10 reasons you know your plumbers’ website is optimized to rank #1 (circa 1999 black hat SEO)

With so many choices in SEO companies, how can you find that perfect optimized jewel that knows the search engines inside and out? Perhaps you should try the guy working out of his house that helped your plumber back in 1999. How to find him? Read on!. [...more]

SEO Comments (3)

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