Grant brings over 17 years of agency experience for industry-leading organizations such as; Paramount Studios, Countrywide Wholesale Lending, IPC – The Hospitalist Company, M&M/Mars, Warner Bros., UPS, SunAmerica, Young Presidents’ Organization, Amgen and the Santa Monica Convention & Visitors Bureau. As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups. Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.
Not new, but definitely more prevalent... sponsored results have begun to show up more frequently in image search results pages. How does this impact our current approach to image optimization? [...more]
Yesterday, Yahoo!'s Dan Rampton made an announcement regarding "updates to crawling, indexing, and ranking algorithms." Should an SEO adjust campaign strategy based on updates to Yahoo's algorithm? How will this approach change given the upcoming Bing/Yahoo! integration? [...more]
With geo-targeting, Twitter becomes a local advertising platform player, offering new opportunities in high street and main street marketing. [...more]
Matt Cutts recently offered his 2010 search predictions. Is the future of SEO as promising as he suggests? [...more]
It seems more internet users are typing URLs directly into the search box. Is this still considered search? And how does this impact our online marketing strategy? [...more]
"Tips and Tools for Measuring your SEO Strength" a recent TSA article on iMediaConnection clarifies and demystifies some of the metrics we use to educate our clients on ranking performance and SEO success. [...more]
Social media isn't a short term strategy that fits within the 'normal' marketing expertise. Companies that look at social media as a simple extension of their marketing department often underestimate the time and resource commitment to engage with clients, prospects and other "influencers." Here are some questions to ask before you join the social media party. [...more]
Google announced its next generation of Google search, code named "Caffeine." I, for one, was inspired to learn the reasoning behind the what and why of their code name choice. [...more]
This morning Twitter is offline! I can just imagine the thousands of regular “Tweerps” going through withdrawal symptoms as they unwillingly make status updates on their Facebook accounts bemoaning about Twitter’s apparent disregard for their desire to post about their breakfast (or in the UK, their ‘tea’.) Quick! Call customer service! Demand a refund! Write a letter [...] [...more]
Web design isn't for the faint of heart or unprepared. Giving users multiple choice navigation doesn't mean they'll be endeared to your online business for life. Dont treat your users like monkeys in a test lab! [...more]
