Grant Simmons

Website: http://www.grantsimmons.com

Grant Simmons+ is an Online Marketing Professional at The Search Agency driving product development & innovation as Director, SEO and Social Product.

Grant Simmons currently serves as Director, SEO and Social Product at The Search Agency, the top independent search firm in the USA.


Grant has over 20 years of agency experience serving industry-leading organizations such as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Young Presidents’ Organization, GE Plastics, Amgen and the Santa Monica Convention & Visitors Bureau.

As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.




Ghost Blogging is Dead. Long Live SEO!

Ghost Blogging is Dead. Long Live SEO!

Google's latest update sparks a spirited debate over whether SEO is alive and well or definitively undead. [...more]

Featured, SEO Comments (19)

Grant’s Rants: Go Back to the Basics

Grant’s Rants: Go Back to the Basics

SEO changes all the time, but the core remains the same. Does your site fulfill the core basics of SEO? [...more]

Featured, SEO Comments (0)

Grant’s Rants: The Value of a WhatsApp User

Grant’s Rants: The Value of a WhatsApp User

What is a visitor worth? Today, Grant rants that not all visitors have the same value, and that they should be evaluated individually based on their individual behavior. [...more]

Featured, SEO, Social Media Comments (1)

All You Need is Links: Valentine’s Day Edition

All You Need is Links: Valentine’s Day Edition

Today is a day for celebrating love, so why not celebrate your love of SEO? My Valentine's Day gift to you is an SEO love song that I wrote with a little help from my friends, The Beatles. [...more]

Featured, SEO Comments (3)

Grant’s Rants: “SEO Content” is Just “Great Content”

Grant’s Rants: “SEO Content” is Just “Great Content”

This week Grant is ranting about "SEO content," an essentially outdated term. "SEO content" is ultimately just great content that is engaging and shareworthy. [...more]

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Grant’s Rants: Who Said SEO Is Easy?

Grant’s Rants: Who Said SEO Is Easy?

This week, Grant rants about some of the common misconceptions about SEO. While low-level SEO (such as title tags, meta descriptions, and crawlability) can be simple, more competitive SEO initiatives for bigger sites can be dauntingly complex. [...more]

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Grant’s Rants: Just Say No to Image Bait

Grant’s Rants: Just Say No to Image Bait

This week, Grant is ranting about image bait, those enticing or sensational images that reel visitors in but fail to back up those images with relevant content. While image bait can drive clicks and visitors to a site, the overall value of image bait is cancelled out by high bounce rates from visitors who jump ship after realizing that the content doesn't quite match their intent. Without any long term SEO value, image bait is one strategy to toss back into the sea. [...more]

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Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

This week, Grant is ranting about the ways in which marketers use metrics to gauge online marketing success. Some use very broad metrics (i.e. page views increased!), while others use very narrow metrics (i.e. taking a channel-centric focus approach to online marketing), but either way Grant says you might be looking at the wrong picture [...more]

Analytics, Featured, SEO Comments (0)

Inside the Search Studio with Laurie Sullivan

Inside the Search Studio with Laurie Sullivan

In this edition of Inside the Search Studio, we sit down with Laurie Sullivan, search correspondent for MediaPost, to gain her perspective about search marketing in 2014 and beyond. [...more]

Featured, News, SEM, SEO Comments (0)

Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Today Grant is ranting about what this year really has in store. While others tout that 2014 will be "the year of mobile" or "the year of native advertising", Grant disagrees. Instead, this year will be the year of holistic, integrated online marketing measured by increased ROI. [...more]

Featured, SEO Comments (0)

I’m Dreaming of a White Hat Christmas

I’m Dreaming of a White Hat Christmas

Continuing a long standing (second year) The Search Agency tradition, Grant Simmons, Director of SEO & Social Product, belts out a song worthy of the Christmas trees of the Googleplex. Happy holidays, Merry Christmas to SEO folk everywhere! [...more]

Featured, News, SEO Comments (3)

Inside the Search Studio With Danny Sullivan

Inside the Search Studio With Danny Sullivan

In this edition of Inside the Search Studio, Grant Simmons sits down with Danny Sullivan of Marketing Land and Search Engine Land to learn more about his professional take on the past and current SEO landscape. As one of the principal thought leaders in the search marketing industry, Danny provides valuable insight on Hummingbird, mobile optimization, and more. He certainly is one smart bloke. [...more]

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Grant’s Rants: Facebook, Get Your Act Together!

Grant’s Rants: Facebook, Get Your Act Together!

With an influx of ads, edge-ordered posts, less (apparently) relevant content, and a move to serve corporations before consumers, Grant is not a happy (Facebook) camper. Sure it's free, but shouldn't it be useful too? [...more]

Featured, SEO, Social Media Comments (0)

Inside the Search Studio with Angie Schottmuller

Inside the Search Studio with Angie Schottmuller

Grant interviews the very-clever Angie Schottmuller and learns more about her perspective on search, SEO, and Star Wars. [...more]

Featured, SEO Comments (3)

Grant’s Rants: Google Analytics Causes Headaches and Heartaches

Grant’s Rants: Google Analytics Causes Headaches and Heartaches

In this episode of Grant's Rants, Grant conveys his appreciation for Google Analytics... and his frustration that Google has changed the interface quite drastically! According to Grant, the recent updates to the interface have caused headaches and heartaches to geeks that aren't marketers and marketers who aren't geeks. [...more]

Featured, SEO Comments (0)

Grant’s Rants: Don’t Overlook Meta Description Tags!

Grant’s Rants: Don’t Overlook Meta Description Tags!

In this week's episode of Grant's Rants, Grant is ranting about the advertisers who overlook the importance of meta description tags. He provides several quick and easy strategies for meta description tags that will encourage the user to click through to your website! [...more]

Featured, SEO Comments (1)

Grant’s Rants: The Sky is Still Intact After Hummingbird Update

Grant’s Rants: The Sky is Still Intact After Hummingbird Update

In this week's episode of Grant's Rants, Grant is ranting about the doomsday theories that have come as a result of Google's recent Hummingbird and Keywords Not Provided announcements. Reminder: the sky has not fallen and there will be more algorithm updates in the future! [...more]

Featured, SEO Comments (2)

Three Pillars of SEO for Mobile Search Today

Three Pillars of SEO for Mobile Search Today

Grant discusses the three modern pillars of SEO for mobile search today. [...more]

Featured, Mobile, SEO Comments (0)

Grant’s Rants: Can’t Justify SEO? You’re Lazy!

Grant’s Rants: Can’t Justify SEO? You’re Lazy!

Some individuals say they can't measure SEO. Grant disagrees. In this week's episode, Grant is ranting about putting in the time to track, measure, and justify SEO metrics that matter! [...more]

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Grant’s Rants: Keyword “Not Provided”? Get Over It.

Grant’s Rants: Keyword “Not Provided”? Get Over It.

In this week's episode, Grant is ranting about keywords "not provided". Grant rants that there's other data sources you can use to understand your data and determine whether your content satisfies user intent. So get over it :-) [...more]

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Grant’s Rants: You Forgot About Usability

Grant’s Rants: You Forgot About Usability

In this week's episode, Grant is ranting about giving users what they're looking for and giving search engines a thumbs up that bananas abound. [...more]

Featured, SEO Comments (0)

Grant’s Rants: Your Traffic Sucks! (or does it?)

Grant’s Rants: Your Traffic Sucks! (or does it?)

In this week's episode of Grant's Rants, Grant is ranting about traffic metrics. While many advertiser's pay attention to the sheer volume of traffic, Grant advises advertisers to measure the true value of search by taking a deeper look at metrics that matter. It's not just about "more traffic", it's about "more high quality traffic"! [...more]

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Grant’s Rants: Anchor Text is Dead! Long Live Anchor Text!

Grant’s Rants: Anchor Text is Dead! Long Live Anchor Text!

This week, Grant is ranting about anchor text and the risk of over-optimization. [...more]

Featured, SEO Comments (1)

Google Changes Link Guidelines

Google Changes Link Guidelines

Grant discusses Google's ongoing attack on manipulative link building and their recent update to their webmaster guidelines. [...more]

Featured, SEO Comments (3)

Grant’s Rants: There Is No Magic Formula for Successful SEO

Grant’s Rants: There Is No Magic Formula for Successful SEO

In this week's episode, Grant warns SEOs to take the advice of industry experts with a grain of salt. [...more]

Featured, SEO Comments (3)

Grant’s Rants: Video Content Is Not the SEO Panacea

Grant’s Rants: Video Content Is Not the SEO Panacea

A rant about video content for SEO and why video is not the end all, be all, super cure for content marketing! [...more]

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Grant’s Rants: Google Product Discontinuations

Grant’s Rants: Google Product Discontinuations

Today is the last day that Google Reader will exist and Grant is ranting about Google's choices to discontinue products that have served consumers and SEOs well. [...more]

Featured, News, SEO Comments (4)

Grant’s Rants: The Perceived Value of SEO

Grant’s Rants: The Perceived Value of SEO

In today's rant, Grant questions why marketing professionals underestimate the complexity of SEO (especially big site SEO), the value of quick fixes and the expertise of great SEO practitioners. [...more]

Featured, SEO Comments (0)

Grant’s Rants: The Ups and Downs of SEO Rankings

Grant’s Rants: The Ups and Downs of SEO Rankings

In today's episode, Grant is ranting about the ups and downs of SEO rankings (notice the clever setting: an elevator). This week, Grant warns marketers to change their focus from rankings to metrics that matter to their bottom line. [...more]

Featured, SEO Comments (1)

Grant’s Rants: There Are No SEO Guarantees!

Grant’s Rants: There Are No SEO Guarantees!

In our third episode of Grant's Rants, Grant "discusses" the variability (and volatility!) of Search Engine Optimization (SEO) results. [...more]

Featured, SEO Comments (2)

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