Grace Kobayashi

Website: http://college.usc.edu/mhb/about/index.cfm

Grace Kobayashi is a graduate student at the University of Southern California in the Master’s in Human Behavior program She was born and raised in Honolulu, Hawaii, and after graduating from high school, moved to Tokyo to do her undergraduate studies at Waseda University. She is working as an intern for the Client Services team at The Search Agency.


Questions, Answers, and Social Search

Questions, Answers, and Social Search

Grace's article takes a look at the emerging 'social search' industry, a few of the big players and its potential value to consumers and marketers. [...more]

Featured, SEO, Social Media Comments (1)

Apple Acquires Voice-Activated Search Application

Apple Acquires Voice-Activated Search Application

Apple’s acquisition of Siri, the makers of a virtual personal assistant app for the iPhone, is the latest move in an ongoing battle with Google for control over mobile search. [...more]

Featured, Mobile, News Comments (3)

Facebook “Like” Button Raises Privacy Concerns

Facebook “Like” Button Raises Privacy Concerns

Seems like any new feature from Facebook raises concerns about user privacy. Facebook's "like" button enables easy sharing of content from across the web to all your Facebook friends. But will Facebook ultimately use this data to serve highly targeted ads based on the specific pages you promote? [...more]

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Apple iAds:  A Game Changer for Mobile Advertising?

Apple iAds: A Game Changer for Mobile Advertising?

Developers and marketers may soon have a new way to tap into Apple’s growing mobile kingdom through their new advertising platform, iAds. [...more]

Featured, Mobile, News Comments (2)

Twitter Launches “Promoted Tweets”

Twitter Launches “Promoted Tweets”

Promoted Tweets represent a new way for advertisers to place their tweets at the top of the search results page... and for Twitter to start generating some significant new revenue. [...more]

Featured, News, Social Media Comments (5)

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