Frank Lee

Website: http://www.thesearchagency.com

Frank is SVP of Client Services at The Search Agency and oversees paid search, conversion path optimization, and display media. He has been referred to as the "Mayor of Search," managing strategic partnerships with all the major search engines and publishers.


Yahoo’s Transition to Microsoft AdCenter:  A Mixed Bag for Advertisers

Yahoo’s Transition to Microsoft AdCenter: A Mixed Bag for Advertisers

New research from The Search Agency finds that after the transition of Yahoo's search marketing program to Microsoft adCenter, conversion rate has improved by 9%, but conversions are down 10% and CPA has increased 8%. [...more]

Featured, News, SEM Comments (3)

2012:  We Weren’t Warned, Only Teased

2012: We Weren’t Warned, Only Teased

I came across a billboard for the upcoming movie "2012" The billboard included a big "search: 2012" call to action, which I did both on my mobile device and wired computer. Read more to get the results and what this case study teaches us about bridging the gap between offline promotions and online engagement. [...more]

Featured, Mobile, SEM Comments (3)

Bing Brings More Conversions at Lower Costs

Bing Brings More Conversions at Lower Costs

Three weeks after the launch of Bing, The Search Agency conducted an analysis of our advertisers' key performance metrics on Microsoft's new "Decision Engine." See how conversions, CTR, and CPA are trending on Bing compared to Live Search. [...more]

Featured, SEM Comments (40)

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