Frank is SVP of Client Services at The Search Agency and oversees paid search, conversion path optimization, and display media. He has been referred to as the "Mayor of Search," managing strategic partnerships with all the major search engines and publishers.
I came across a billboard for the upcoming movie "2012" The billboard included a big "search: 2012" call to action, which I did both on my mobile device and wired computer. Read more to get the results and what this case study teaches us about bridging the gap between offline promotions and online engagement. [...more]
Three weeks after the launch of Bing, The Search Agency conducted an analysis of our advertisers' key performance metrics on Microsoft's new "Decision Engine." See how conversions, CTR, and CPA are trending on Bing compared to Live Search. [...more]
