Esha joined The Search Agency as an Analyst having previously worked at Hewlett-Packard. Immediately upon graduating as a computer engineer, she decided that programming was not her calling and went on to do a degree in marketing which landed her in the domain of Search Marketing. When she’s not working, she finds herself traveling and reading. She is based out of the London office.
Sure, we all know that average position is not always a wholly reliable metric, just as achieving a higher position does not necessarily equate into more traffic. Looking at a small data set from one of our existing campaigns illustrates how decisions change based on the manner in which we group data. [...more]