Search Engine Land Article: The Key to Top Video Rankings on YouTube and Google
In a recent article for Search Engine Land, Drew tackles the question, "Why do some videos rank well on Google, but not on YouTube, and vice versa." [...more]
Drew has over 8 years experience in the Internet space, including hands-on web development, technical support, online marketing and all aspects of SEO, SEM, social media, email marketing, lead generation and affiliate marketing programs. Originally from Kansas City, Missouri and a graduate of The University of Missouri, Drew moved to Los Angeles in 2003 to continue a marketing career in film and television. He soon transitioned exclusively to online marketing and in the spring of 2008 joined The Search Agency where he manages innovative promotions and social media programs. Most recently, Drew has spoken about video optimization at SMX West and ad:tech.
In a recent article for Search Engine Land, Drew tackles the question, "Why do some videos rank well on Google, but not on YouTube, and vice versa." [...more]
Social media seems like the wild west of interactive marketing, with many brands trying new tactics without a solid strategy in place. Read more to learn the five most common social media missteps, and what you can do to avoid them. [...more]
Now, more than ever, it is important to remember that organically ranking #1 (or in the top 5) isn't the end of the game. SEOs need to concentrate on relevance and presenting a more action-oriented result. [...more]
Ready to join the billions on YouTube? Drew offers some skillful advice for overcoming the challenges of a Flash driven search engine and provides some helpful hints for optimizing your YouTube videos. [...more]
Like most social media marketing, search engine optimization for social media profiles is still anybody's game. Drew offers some easy-to-implement best practices to improve the organic rankings of your Twitter and Facebook profiles. [...more]
Thinking about taking the plunge and launching your profile on Twitter? Drew offers some tactical advice on how best to represent yourself or your brand, build a relevant group of followers, and join the discussion. [...more]
From the Fortune 500 to start ups, most companies have considered launching the "official corporate blog." Some blogs are effective at helping faceless corporations connect with their customers. Others do little more than promote the latest press release, case study, or earnings announcement. If you're looking to launch (or revive) your corporate blog, Drew provides some best practices on using blogs to engage your customers. [...more]
It has been about 3 weeks since Oprah and Kentucky “Grilled” Chicken joined up for a marketing FAIL that is right up there with New Coke and Hoover’s “tickets-for-vacuums” fiasco. In fact, Advertising Age put together a nice marketing disasters hall of fame if you are interested in reading up on some of the worst [...] [...more]