David Hughes joined The Search Agency in early 2004 as Chief Executive Officer with hands on management for its product, technology, operations, sales and account management functions. Prior to The Search Agency, David served as Senior Vice-President, Corporate Development for United Online, Inc. He was responsible for developing and running all user acquisition programs, new products and services to be offered to NetZero/Juno customers, broadband services, developing and implementing search services and large strategic relationships. Prior to United Online, he was a Management Consultant with the Boston Consulting Group and an Associate with Mercer Management Consulting. David is a graduate of Harvard University's Graduate School of Business Administration, where he was awarded the Dean's Award for leadership, and the University of Western Ontario where he earned a Bachelor of Arts with Honors. He is also a past President of the Harvard Business School Association Club of Southern California and currently serves on its Board.
David Hughes discusses the key points of SEM and SEO organization in his chapter SEM and SEO: Core Drivers of iDirect Success for the book “Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives.” [...more]
When will attribution become a mainstay in online marketing? We will never be able to understand all of the factors that go into a consumer purchase decision, but we certainly should be able to track, measure, and value the relative contributions of multiple online touchpoints. [...more]
