David Waterman

Website: http://www.thesearchagency.com

David Waterman of The Search Agency+ works in SEO, Content Development and Online Marketing, at The Search Agency - 11150 W. Olympic Blvd., Suite 600 Los Angeles, CA 90064 as a Director of SEO/Search Marketing - Website: http://www.thesearchagency.com


David Waterman+ manages all SEO efforts for an assortment of clients. He has over 8 years of Search Engine Optimization experience with a specific emphasis on content optimization and website taxonomy/organization. He sets strategy for a wide array of top-tier clients in various industries and has experience managing international search marketing teams and servicing international clients. In his spare time he enjoys going to garage sales and swap meets in search of vintage and collectible items.

http://twitter.com/SEOWaterman

http://www.facebook.com/seo.waterman



4 Ways SEO has NOT Changed

4 Ways SEO has NOT Changed

Sure, SEO has changed a whole lot in the last few years, but that's no excuse to ignore all the ways that SEO is still the same game. [...more]

Featured, SEO Comments (16)

Social Signals and Google Rankings – Facebook and Twitter Out…Google+ In!

Social Signals and Google Rankings – Facebook and Twitter Out…Google+ In!

Google says they don't use Twitter and Facebook signals in their rankings, but what about Google+? [...more]

News, SEO, Social Media Comments (8)

Big Brands Don’t Come with Big Digital Security

Big Brands Don’t Come with Big Digital Security

Big data may be getting even bigger, but can digital security keep up? [...more]

Featured, Mobile, News Comments (1)

7 Celebrities I Hope Adopt Jelly

7 Celebrities I Hope Adopt Jelly

Which celebrities do you want to see on Jelly? [...more]

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Facebook + NETGEAR + Your Local Coffee Shop = Win for Local Coffee Shops!!!

Facebook + NETGEAR + Your Local Coffee Shop = Win for Local Coffee Shops!!!

David explains why the new partnership between Facebook and NETGEAR is a great opportunity for local businesses to get publicity on social media. [...more]

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You Can Now Email Everyone on Google+ !!!

You Can Now Email Everyone on Google+ !!!

Which Google+ friend, colleague, superstar will you spam first? [...more]

Featured, News, Social Media Comments (1)

New Jelly Social Search App – Prediction: “Yer Mom!” to be Top Search Result

New Jelly Social Search App – Prediction: “Yer Mom!” to be Top Search Result

David predicts that the new social app, Jelly will likely turn into a cesspool of raunchy one-liners rather than a respectable social search platform. [...more]

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New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?

New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?

David provides details about recent updates to Google's webmaster tools and some advice for pulling data. [...more]

Featured, News, SEO Comments (2)

What Does Pinterest’s Acquisition of VisualGraph REALLY Mean?

What Does Pinterest’s Acquisition of VisualGraph REALLY Mean?

After Pinterest's recent acquisition of VisualGraph, David proposes the idea that Pinterest is trying to align itself as a go-to for image-based content. [...more]

Featured, Social Media Comments (0)

Content Marketing – Not Just Hype (Unless You Make It That Way)

Content Marketing – Not Just Hype (Unless You Make It That Way)

David has an upcoming webinar about how to use content marketing strategically and effectively. Register now! [...more]

Featured, SEO Comments (2)

Death to the Blog!

Death to the Blog!

David schools all you marketers who think you know how to run a blog. Think again! [...more]

Featured, SEO, Social Media Comments (0)

Bing, The Olympics and a Missed Opportunity – an Editorial

Bing, The Olympics and a Missed Opportunity – an Editorial

David is pulling his hair out wondering why Bing hasn't capitalized on the Olympics more. [...more]

Featured, News, SEO, Social Media Comments (0)

Mad Men 2.0: Why Social Media and SEO Are the New Traditional Advertising and How You Can Keep Up

Mad Men 2.0: Why Social Media and SEO Are the New Traditional Advertising and How You Can Keep Up

David explains how the spirit Mad Men portrays is not dead at all. In fact, it’s more alive than ever before…specifically in Social Media and SEO. [...more]

Featured, SEO, Social Media Comments (1)

Fundamentals of Improving Organic Search Traffic Conversions

Fundamentals of Improving Organic Search Traffic Conversions

David explains why landing page optimization is an important part of any SEO strategy. [...more]

Consumer Experience, Featured, SEO Comments (5)

Content Creation for SEO and Brand Building

Content Creation for SEO and Brand Building

SEO and Brand Building strategies don't always align. Increasingly, though, marketers need to integrate these strategies to provide their customers with a consistent brand experience and quality content online in order to promote authentic relationships and drive organic search results. [...more]

Featured, SEO Comments (4)

Social Media Marketing – How to Avoid the Hype

Social Media Marketing – How to Avoid the Hype

David preaches the importance of marketing fundamentals before your company jumps head first into Social Media. [...more]

Featured, Social Media Comments (2)

The Marketing Department or the Tech Team – Where does SEO Fit?

The Marketing Department or the Tech Team – Where does SEO Fit?

David Waterman explores SEO's growing role in marketing strategies by proposing a new way to think about positioning SEO within a company's marketing department. [...more]

Featured, SEO Comments (1)

Categorizing Your Content Creation for Optimal Freshness and Quality

Categorizing Your Content Creation for Optimal Freshness and Quality

David discusses best practices for segmenting SEO content production into three categories, "evergreen," "industry specific" and "fun," to ensure content "freshness." [...more]

Featured, SEO Comments (3)

Colons and Organic Sitelink Title Text: What is Google Doing?

Colons and Organic Sitelink Title Text: What is Google Doing?

After uncovering the peculiarities of Google's new extended organic sitelink methodology, David turns his attention to Google's bizarre use of colons. [...more]

Featured, SEO Comments (9)

Google’s Sitelink Title Text Methodology – You Got ME!

Google’s Sitelink Title Text Methodology – You Got ME!

David's exploration of how Google creates its new expanded organic sitelinks results in more questions than answers. [...more]

Featured, SEO Comments (1)

Convention and Visitors Bureau Websites – They SHOULD Rank, so why DON’T They

Convention and Visitors Bureau Websites – They SHOULD Rank, so why DON’T They

While Convention and Visitors Bureau websites have a wealth of information on local businesses, they rarely rank well on Google. Instead it's an array of sites that want visitors to either book a hotel, purchase a golf package, or click on AdSense ads. In this post, we look at some of the reasons why... [...more]

Featured, SEO Comments (9)

Stuff You Can’t Find on Google – Giant Golf Balls

Stuff You Can’t Find on Google – Giant Golf Balls

One man's search without the aid of laptop, desktop, smartphone, or tablet. [...more]

Featured Comments (5)

Google Places Impact on Travel Listings

Google Places Impact on Travel Listings

Google's latest change to the results page for local search should have a big impact on publishers from a number of different web verticals. [...more]

Featured, SEO Comments (3)

Does Reading Level Matter in SEO?

Does Reading Level Matter in SEO?

Flesch-Kincaid, Reading Levels, and Google Rankings - does it all come together? Does the "readibility" of a webpage factor into Google's organic search algorithm? [...more]

SEO Comments (22)

Google + Meta Keywords Tag ≠ Rankings? DUH!

Google + Meta Keywords Tag ≠ Rankings? DUH!

Google does not use the keywords meta tag in web ranking? Yeah, SO??? Find out why this recent Matt Cutts announcement doesn't change a darn thing when it comes to meta content optimization best practices. [...more]

SEO Comments (6)

Are the Days of Keyword Density Over?

Are the Days of Keyword Density Over?

The days of keyword density are numbered. It's time to look at diversity. But will it be the road to content salvation? [...more]

Featured, SEO Comments (4)

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