Prior to joining The Search Agency as an Account Executive Daniel could be found touring the world as a professional musician. He is now firmly ensconced in the world of SEM and is dedicated
to delivering the best value to clients, big or small. When he's not doing that Daniel is working his way round every trendy restaurant in London.
When big data companies report on trends like onesies being the most searched for terms during the holiday season, you have to wonder if this information is at all useful. In this post Daniel debates the legitimacy of calling this year "The Year or Big Data" and calls for every year to be "The Year of the Analyst". [...more]
Daniel walks us through new AdWords Scripts and offers some next step ideas...that include a bid managing kitty. [...more]
Targeting a customer’s current location in your PPC ads is a proven way of capturing their interest, but many best practices for geo-targeted keyword insertion are time consuming and inefficient. Daniel discusses a seemingly undiscussed method for easy, quick geo-targeted keyword insertion.