Christine Kim

Website: http://www.thesearchagency.com

Christine Kim is a Senior Account Manager with the CPO (Conversion Path Optimization) team at The Search Agency, working to help clients optimize their post click activity through a combination of marketing and best practice design tactics. When not hard at work optimizing landing pages for clients, you can bet she’s mulling around the TSA snack room – counting calories!


Video – Is it the key to online conversion?

Video – Is it the key to online conversion?

Does adding a video to a landing page experience improve conversion rates? As much as I wish that were true, results have sometimes shown otherwise. [...more]

Consumer Experience, Featured Comments (1)

Using Heat Maps to Improve Web Site Usability – Which Tool is Best?

Using Heat Maps to Improve Web Site Usability – Which Tool is Best?

There is no doubt in the value of a heatmap report for online usability testing. Everyone wants to see a visual representation of where people clicked on their site in order to make changes that matter. But there are a ton of tools out there. Which one is best? Which one gives you more for your buck? And how user friendly is it to use? [...more]

Analytics, Consumer Experience, Featured Comments (5)

The New Google Results Page – A Better User Experience?

The New Google Results Page – A Better User Experience?

If you used Google at all today then you probably noticed that something looked slightly different. If you have a keen eye like me, then you already know the look and feel of our search results have changed – rather dramatically. [...more]

Featured, News Comments (1)

How Successful is Your Landing Page?

How Successful is Your Landing Page?

A well-tuned landing page can produce dramatic improvements in any paid search campaign. Find out the "must have" elements of any high-performing landing page and start turning more visitors into profit-driving customers. [...more]

Featured, SEM Comments (2)

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