Chad Fifer has managed the SEM editorial team at The Search Agency for four years while also providing SEM account services for his own suite of clients. A graduate of the University of Illinois, Chad has worked as a writer and editor in the online space since the late 90s, covering such diverse fields as advertising, entertainment, insurance, medicine and politics.
Well-written headlines and ad copy can significantly improve the performance of any paid search campaign. Determining which version of a PPC ad is most effective for a particular keyword or ad group requires rigorous, controlled testing to account for changes in bid and position. TSA's new creative testing tool enables our account teams to quantify the impact of each ad on conversion rate and quickly determine which under-performing versions should be paused. One client has already seen a 30% boost in conversion rate for the ad groups in which the creative testing methodology has been applied. [...more]
YouTube is now the second largest search engine after Google. Learn some best practices for producing your own videos and driving improved performance from this dynamic advertising medium. [...more]