Cassandra Caswell-Stirling

Website: http://Cassandra


Make Display Ad Impressions = Display Ad Views

Make Display Ad Impressions = Display Ad Views

Google recently released an infographic, The Importance of Being Seen, on the viewability of display ads by consumers. Short and succinct, the study determined that… Overall, only 56% of all display ad impressions are actually viewed. The study also found that, Above the fold is a better position than at the top of the page, […] [...more]

Display, Featured, SEM Comments (0)

Finding More Volume in Paid Search

Finding More Volume in Paid Search

Clients are always looking for more volume and more efficiency, whether by way of driving more traffic to their sites or by gaining more conversions, sales, or leads. While it is nearly impossible to get both at the same time, there are a few ways to boost volume on your paid search campaigns without breaking […] [...more]

Featured, SEM Comments (4)

Today: Canadian Legislation Attempts to Limit Online Spam

Today: Canadian Legislation Attempts to Limit Online Spam

Canada's cracking down on spam in online advertising, and anyone advertising to Canada could be charged a fine if they fail to comply. [...more]

Featured, News, SEM Comments (9)

Google AdMob and AdWords – So Happy Together

Google AdMob and AdWords – So Happy Together

Cassandra gives us the bottom line on what's what with the new Google AdWords/AdMob integration. [...more]

Featured, Mobile, News, SEM Comments (0)

Power to the People – Change Google’s Ad Rotation Setting

Power to the People – Change Google’s Ad Rotation Setting

Cassandra explains why the new ad rotation settings are making advertisers angry enough to retaliate with a petition. [...more]

Featured, SEM Comments (0)

Fundamentals of Paid Search Landing Page Optimization

Fundamentals of Paid Search Landing Page Optimization

Cassandra gives us the step by step of how to use landing page optimization to improve your paid search campaigns. [...more]

Consumer Experience, Featured, SEM Comments (1)

Conversion Tracking for Google AdWords Extensions

Conversion Tracking for Google AdWords Extensions

Cassandra rejoices in the new Google Ad Extension Tracking, but why wasn't it made a bigger deal by Google? [...more]

Analytics, Featured, SEM Comments (2)

SOPA – What You Need to Know Today

SOPA – What You Need to Know Today

Keep hearing buzz about SOPA protests? Cassandra Caswell-Stirling breaks down the facts about what's really going on with Internet censorship on Capitol Hill. [...more]

Featured, News, Social Media Comments (3)