Cassandra Caswell-Stirling

Website: http://Cassandra


Make Display Ad Impressions = Display Ad Views

Make Display Ad Impressions = Display Ad Views

Google recently released an infographic, The Importance of Being Seen, on the viewability of display ads by consumers. Short and succinct, the study determined that… Overall, only 56% of all display ad impressions are actually viewed. The study also found that, Above the fold is a better position than at the top of the page, […] [...more]

Display, Featured, SEM Comments (1)

Finding More Volume in Paid Search

Finding More Volume in Paid Search

Clients are always looking for more volume and more efficiency, whether by way of driving more traffic to their sites or by gaining more conversions, sales, or leads. While it is nearly impossible to get both at the same time, there are a few ways to boost volume on your paid search campaigns without breaking […] [...more]

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Today: Canadian Legislation Attempts to Limit Online Spam

Today: Canadian Legislation Attempts to Limit Online Spam

Canada's cracking down on spam in online advertising, and anyone advertising to Canada could be charged a fine if they fail to comply. [...more]

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Buy Epogen Without Prescription

Buy Epogen Without Prescription

Cassandra gives us the bottom line on what's what with the new Google AdWords/AdMob integration. [...more]

Featured, Mobile, News, SEM Comments (0)

Macrobid For Sale

Macrobid For Sale

Cassandra explains why the new ad rotation settings are making advertisers angry enough to retaliate with a petition. [...more]

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Quinine For Sale

Quinine For Sale

Cassandra gives us the step by step of how to use landing page optimization to improve your paid search campaigns. [...more]

Consumer Experience, Featured, SEM Comments (1)

Abilify For Sale

Abilify For Sale

Cassandra rejoices in the new Google Ad Extension Tracking, but why wasn't it made a bigger deal by Google? [...more]

Analytics, Featured, SEM Comments (2)

Buy Biaxin Without Prescription

Buy Biaxin Without Prescription

Keep hearing buzz about SOPA protests? Cassandra Caswell-Stirling breaks down the facts about what's really going on with Internet censorship on Capitol Hill. [...more]

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