Bradd Libby

Website: http://www.thesearchagency.com/

Bradd easily becomes obsessed with small details. He can barely make it through a conversation without drawing a graph of something. He lives in the woods on the side of a hill in Norway. Bradd doesn't willingly wear shoes. He makes maps of places that don't exist. He picks up small shiny things he finds on the ground. He devolves into violent shouting matches with himself. He takes things apart to find out how they work but then can't figure out how to put them back together again. He also writes at Search Engine Land, Search Engine Journal and his personal blog.

AdWords Position Preference is Dying. Good Riddance.

Google is retiring the 'position preference' feature in AdWords. Bradd explains why search marketers shouldn't worry about average position in the first place. [...more]

Featured, SEM Comments (6)

Is Google Exploiting Neuromarketing in Reporting Quality Scores?

I've got a mystery to solve: Quality Scores of 8 and 9 are very rare. But it hasn't always been that way. And that might be because Google is using basic psychology to cause you to focus your time on AdWords. [...more]

Featured, SEM Comments (14)

Does Google Reward High Quality Scores with More Impressions?

Experienced search marketers know AdWords rewards a high Quality Score with more Impressions and punishes a low QS with fewer. Or, maybe they don't. [...more]

Featured, SEM Comments (5)

Like a Rock: The ‘Bid-CPC’ Relationship

The 'bid-CPC' relationship in pay-per-click advertising is very stable over the period of months, despite holidays and major changes to Google's algorithms and user interface. [...more]

Featured, SEM Comments (0)

From Business Intelligence to Bathtub Insights

Using online marketing data to answer wider questions about your industry is part of the domain of "business intelligence". But doing so requires an understanding of the mechanics driving your business. Without that, it is easy to get lost in the numbers. [...more]

Analytics, Featured Comments (0)

Google’s New “Automated Rules”

If you’re looking for some joy from your AdWords accounts this holiday season and beyond, Google’s new “Automated Rules” tool might only makes things worse. [...more]

Featured, News, SEM Comments (1)

Braking the Rules

Whether written out in computer code or just rattling around inside people's heads, many PPC account managers like to use rules to help guide their bidding decisions. But it's very easy to create rules that do more harm than good. [...more]

Featured, SEM Comments (6)

Google Rich Snippets for Shopping Sites: A New Dilemma

A new modification of Google's organic search results risks catching online retailers between a rock, a hard place and, as it turns out, another hard place. [...more]