Ben Gibson

Website: http://www.thesearchagency.com

Ben Gibson has worked in digital marketing for over 13 years, pioneering new strategies from the client, agency and technology provider sides of the business. Ben has helped leading international brands with their digital marketing strategies during positions at The Search Agency, lastminute.com, LookSmart, The Technology Works and The Search Works. In 2009, Ben joined The Search Agency to launch its European arm. During his tenure, the organization has grown to be one of Europe's leading digital agencies and technology providers for both national and local campaigns, working with such brands as Yellow Pages, the BBC and SLH. In February 2013, Ben moved to The Search Agency's headquarters in Los Angeles to lead the global development of AdMax Local, the world's first fully automated SEM solution that enables businesses to run high quality and profitable local search campaigns. Ben has launched businesses and led teams across the globe in Europe, Japan and the Asia Pacific region. Prior to The Search Agency, Ben held an executive position at The Search Works, helping to turn the boutique agency into the market leader, through a successful combination of great people, technologies and processes. Ben has a B.A. in History from the University of Newcastle-upon-Tyne.


Google Carousel: What This Means for Brand Bidding

Google Carousel: What This Means for Brand Bidding

Ben explains why Google's carousel will create more competition for brand bidding. [...more]

Featured, SEM Comments (2)

Trademark Bidding – EU opinion finds that this can infringe trademarks, but all is not clear

Trademark Bidding – EU opinion finds that this can infringe trademarks, but all is not clear

An adviser to the European Court of Justice has provided expert opinion on the latest AdWords trademark bidding case. Will this lead to a clear cut ruling on what is considered fair and unfair trademark bidding practices? [...more]

Featured, News, SEM Comments (2)

Bing and Cashback – Hijacking Sales or Fair Reward?

Bing and Cashback – Hijacking Sales or Fair Reward?

Cashback has been around for a while, but the overt link between cashback and searching is interesting and raises a number of issues for both advertisers and the search engines. [...more]

Feeds, SEM Comments (7)

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