Ben Gibson

Ben Gibson, UK Managing Director of The Search Agency, has been a pioneer of digital marketing for the past 10 years. He has experience from the perspective of the client, media owner, agency and technology provider, from his time at lastminute.com, LookSmart, The Technology Works, The Search Works, and now The Search Agency. Ben has launched businesses and led teams across the globe in: France, Europe, Japan and the Asia Pacific region. At The Search Works, between 2003 and 2008, Ben helped to turn a small agency into the market leader, through a successful combination of great people, technology and process, helping such brands as First Choice (TUI), lastminute.com, Experian, Carphone Warehouse and Yahoo! succeed in their search marketing campaigns. Now at The Search Agency, Ben is launching the European business, opening the London office in 2009, so that The Search Agency is able to locally deliver its high standards of service to the European market.

Bing and Cashback – Hijacking Sales or Fair Reward?

Cashback has been around for a while, but the overt link between cashback and searching is interesting and raises a number of issues for both advertisers and the search engines. [...more]

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