Ben has over 5 years of online marketing experience and 10 years of editorial experience. He has previously worked for Business.com as an online optimization specialist and at PR Newswire as an assistant editor. Ben holds a Bachelor’s Degree in Audio Recording and Music from California State University, Dominguez Hills.
Search marketers have been speculating as to what effect Google Instant will have on their SEM campaigns. We ran a test for a travel client adding partially spelled keywords on exact match to measure impression, click, and conversion volume. Read on for the results... [...more]