Barbara Palmer

Website: http://www.thesearchagency.com

While she has always longed to hold the title Manager of Time and Space, today she is the President of The Search Agency. Joining TSA with an entertainment and technology marketing background, Barbara describes her current position as “running the house”. Client Service areas including SEO, SEM, Feeds, Display, Conversion Path Optimization, Strategic Programs and Integrated Marketing Solutions report up to her – although she leaves the heavy lifting to the experts in each discipline.


When Social Sharing Becomes Bigger Than the Event

When Social Sharing Becomes Bigger Than the Event

In the wake of Paul Walker's untimely death, Barbara explores the ways social sharing impacts personal and public events. [...more]

Featured, News, Social Media Comments (2)

To Telecommute or Not to Telecommute

To Telecommute or Not to Telecommute

Barbara discusses the pros and cons of working remotely and the consequential effects to productivity and job satisfaction. [...more]

News Comments (4)

Marissa Mayer…Hmmmm

Marissa Mayer…Hmmmm

As president of The Search Agency and mother of two, Barbara Palmer is still noodling on the example Marissa Mayer is setting for female professionals. [...more]

Featured, News Comments (3)

I Have Returned to the Desert to Find Tablets

I Have Returned to the Desert to Find Tablets

Barbara Palmer reports on her whirlwind tour of the Consumer Electronics Show in Vegas. [...more]

Featured, News Comments (2)

A Celebrity Sighting

A Celebrity Sighting

I flew back east yesterday and sitting in first class was one of the biggest superstars I have ever seen in person. Mick Jagger? No, younger. Jennifer Anniston? Hipper. Justin Bieber? Hotter. It was the new iPad. [...more]

Featured Comments (3)

Both a Positive and Negative Social Media Day

Both a Positive and Negative Social Media Day

Two "ah ha" moments highlight the power of social media to affect both positive and negative change in our lives. [...more]

Social Media Comments (1)

A Super Super Bowl

A Super Super Bowl

It was truly a super Super Bowl because the game, the commercials, the entertainment of it all has evolved as new media has emerged. It is a more interactive experience and it is truly a spectacle for the people. [...more]

Featured Comments (0)

Mergers, Failure, and Responsibility

Mergers, Failure, and Responsibility

Gerald Levin, former CEO of AOL-Time Warner recently apologized for presiding over the "worst deal of the century." Why do merged companies often struggle to succeed, and what responsibility should the CEO accept when they fail? [...more]

Featured Comments (0)

First Blogging, Now Lifelogging

First Blogging, Now Lifelogging

I just read a really interesting article in Businessweek about 75 year old Gordon Bell, a Microsoft Researcher, who for the past 10 years has been lifelogging: recording his life via various pieces of digital equipment. Do we really want to know that much about any other person – or ourselves for that matter? [...more]

Social Media Comments (3)

It’s Not the Same Old Third Grade

It’s Not the Same Old Third Grade

I went to Back to School night for my third grader last night … and boy, did I get an education. Reading, Writing and ‘Rithmatic have been replaced with Macs, Blogs and AlphaSmart computer tablets. And I couldn’t be happier. [...more]

Social Media Comments (3)

What will be the Walkman of 2009?

What will be the Walkman of 2009?

It is amazing to think back to all of the advances just in our lifetime: original computers to air thin laptops; records to 8 tracks to cassettes to CDs to MP3; cell phones that were huge to full keyboard smart phones no larger than a Post-It note. What new, new thing will we look back on in 20 years and laugh? [...more]

Featured Comments (5)

I am a Social Media Phantom

I am a Social Media Phantom

I hear it all the time:  “I tried to find you on all the social media sites and you were nowhere to be found.”  That is not by chance.  While I run a online marketing firm that has a social media practice, it isn’t something that I subscribe to as an individual.  All of my […] [...more]

Featured, Social Media Comments (7)

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