Barbara Palmer

While she has always longed to hold the title Manager of Time and Space, today she is the President of The Search Agency. Joining TSA with an entertainment and technology marketing background, Barbara describes her current position as “running the house”. Client Service areas including SEO, SEM, Feeds, Display, Conversion Path Optimization, Strategic Programs and Integrated Marketing Solutions report up to her – although she leaves the heavy lifting to the experts in each discipline.

A Celebrity Sighting

I flew back east yesterday and sitting in first class was one of the biggest superstars I have ever seen in person. Mick Jagger? No, younger. Jennifer Anniston? Hipper. Justin Bieber? Hotter. It was the new iPad. [...more]

Featured Comments (3)

Both a Positive and Negative Social Media Day

Two "ah ha" moments highlight the power of social media to affect both positive and negative change in our lives. [...more]

Social Media Comments (1)

A Super Super Bowl

It was truly a super Super Bowl because the game, the commercials, the entertainment of it all has evolved as new media has emerged. It is a more interactive experience and it is truly a spectacle for the people. [...more]

Integrated Marketing Comments (0)

Mergers, Failure, and Responsibility

Gerald Levin, former CEO of AOL-Time Warner recently apologized for presiding over the "worst deal of the century." Why do merged companies often struggle to succeed, and what responsibility should the CEO accept when they fail? [...more]

Featured Comments (0)

First Blogging, Now Lifelogging

I just read a really interesting article in Businessweek about 75 year old Gordon Bell, a Microsoft Researcher, who for the past 10 years has been lifelogging: recording his life via various pieces of digital equipment. Do we really want to know that much about any other person – or ourselves for that matter? [...more]

Social Media Comments (2)

It’s Not the Same Old Third Grade

I went to Back to School night for my third grader last night … and boy, did I get an education. Reading, Writing and ‘Rithmatic have been replaced with Macs, Blogs and AlphaSmart computer tablets. And I couldn’t be happier. [...more]

Social Media Comments (3)

What will be the Walkman of 2009?

It is amazing to think back to all of the advances just in our lifetime: original computers to air thin laptops; records to 8 tracks to cassettes to CDs to MP3; cell phones that were huge to full keyboard smart phones no larger than a Post-It note. What new, new thing will we look back on in 20 years and laugh? [...more]

Integrated Marketing Comments (4)

I am a Social Media Phantom

I hear it all the time: “I tried to find you on all the social media sites and you were nowhere to be found.” That is not by chance. While I run a online marketing firm that has a social media practice, it isn’t something that I subscribe to as an individual. All of my [...] [...more]