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Ami Grant

Website: http://www.thesearchagency.com

Ami joined The Search Agency in 2004 and has over 9 years of online marketing experience both on the publisher and agency-side. She is responsible for SEM campaign management, strategy, and maximizing ROI. Before joining TSA, Ami was a Senior Content Solutions Editor at Yahoo! Search Marketing, where she spent over 2 years optimizing accounts through keyword generation, creative development, and landing page recommendations. Ami is originally from Austin, TX and holds a Bachelor of Arts in English at the University of Texas at Austin. She is also a certified Google AdWords Professional and SEMPO–LA Chapter Member.


Why Advertisers Should Reconsider Their Google Dynamic Search Ad Qualms

Why Advertisers Should Reconsider Their Google Dynamic Search Ad Qualms

How to Use Google’s Dynamic Search Ads to Efficiently Boost Long-Tail Traffic   There’s nothing more frustrating to search marketers than receiving only a handful of clicks after spending countless hours researching and building out thousands, sometimes hundreds of thousands, of campaign keywords. For advertisers looking to expand lower-funnel traffic without all that work, there […] [...more]

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New Channel Alert, B2B Advertisers!

New Channel Alert, B2B Advertisers!

Use Gmail Sponsored Promotions to Grow Your B2B Outreach Beyond Paid Search For many search marketers who have worked on B2B accounts, the challenge of growing a B2B audience efficiently, while at the same time scaling reach beyond paid search, hits close to home. Thankfully, a new solution has emerged – Google’s display media product, […] [...more]

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Social Media ROI – Measuring Results vs. Activity

Social Media ROI – Measuring Results vs. Activity

Ami Grant analyzes the latest thinking on Social Media ROI from last month's Interactive SXSW. [...more]

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Interest-Based Advertising: In Your Best Interest?

Interest-Based Advertising: In Your Best Interest?

Ami weighs the benefits of Google's interest-based advertising service, which enables marketers to target demographics based on age, gender, etc., against some of the service's shortcomings. [...more]

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Holiday Search Marketing Tactics Can Be Applied Year Round

Holiday Search Marketing Tactics Can Be Applied Year Round

With the holiday season quickly approaching, Ami provides strategies and tactics for effectively investing across online channels and better connecting with consumers online this holiday season. [...more]

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9 Reasons Your Display Ads Aren’t Showing

9 Reasons Your Display Ads Aren’t Showing

Google recently launched its Content Ads Diagnostic Tool (CADT), which seeks to provide marketers with better insight into the placement of their display ads across the Google Display Network. [...more]

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Super Cookies Raise Privacy Concerns

Super Cookies Raise Privacy Concerns

Ami investigates a new breed of smarter, stealthier cookies that are capable of recreating user profiles even after regular cookies have been deleted. [...more]

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Privacy by Default: Why Facebook is Opposed

Privacy by Default: Why Facebook is Opposed

Facebook, Google, and a broader coalition of internet companies have come out in opposition to a proposed California legislation that would mandate new privacy policies for social networking sites. [...more]

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