Social Media ROI – Measuring Results vs. Activity
Ami Grant analyzes the latest thinking on Social Media ROI from last month's Interactive SXSW. [...more]
Ami joined The Search Agency in 2004 and has over 9 years of online marketing experience both on the publisher and agency-side. She is responsible for SEM campaign management, strategy, and maximizing ROI. Before joining TSA, Ami was a Senior Content Solutions Editor at Yahoo! Search Marketing, where she spent over 2 years optimizing accounts through keyword generation, creative development, and landing page recommendations. Ami is originally from Austin, TX and holds a Bachelor of Arts in English at the University of Texas at Austin. She is also a certified Google AdWords Professional and SEMPO–LA Chapter Member.
Ami Grant analyzes the latest thinking on Social Media ROI from last month's Interactive SXSW. [...more]
Ami weighs the benefits of Google's interest-based advertising service, which enables marketers to target demographics based on age, gender, etc., against some of the service's shortcomings. [...more]
With the holiday season quickly approaching, Ami provides strategies and tactics for effectively investing across online channels and better connecting with consumers online this holiday season. [...more]
Google recently launched its Content Ads Diagnostic Tool (CADT), which seeks to provide marketers with better insight into the placement of their display ads across the Google Display Network. [...more]
Ami investigates a new breed of smarter, stealthier cookies that are capable of recreating user profiles even after regular cookies have been deleted. [...more]
Facebook, Google, and a broader coalition of internet companies have come out in opposition to a proposed California legislation that would mandate new privacy policies for social networking sites. [...more]