Alex Campbell

Website: http://www.thesearchagency.com

Alex is Deputy Managing Director of The Search Agency Ltd., with a remit covering all strategic and operational elements of the UK agency business. Alex is based in the London office and has the distinction of being TSA’s first full time employee in the UK, having joined TSA in 2008 to lead and grow UK SEM activity. He has extensive experience managing teams in the UK and offshore and has worked with large and small clients directing campaigns across verticals including directory, leisure and finance, and across markets including Europe, North and South America, Asia and Australasia. Alex has been working in the online marketing space for seven years and holds a BA/MA in English Language and Literature from Oxford University.


Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

In the wake of the ruling between Interflora and Marks & Spender in the High Court of England and Wales, Alex explains the complexities of the case and what precedent may have been set for AdWords advertisers bidding on competitors' brand terms. [...more]

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I Don’t Wax, So Groupon Wanes – How Groupon Got Targeting Wrong and Lost $11 Billion

I Don’t Wax, So Groupon Wanes – How Groupon Got Targeting Wrong and Lost $11 Billion

As both a digital marketer and consumer, Alex is not a bit surprised at Groupon's plummet. [...more]

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AdWords +New +Matchtype

AdWords +New +Matchtype

The big news from Google AdWords is the introduction of the Broad Match Modifier. Early in its beta release, this new modifier fills the gap between the oh-so-broad Broad match and the nitpicking Phrase match. A gap which anyone working in PPC will be excited to see filled. [...more]

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AdWords’ Scariest Loophole

AdWords’ Scariest Loophole

Did you ever see a really compelling PPC ad for one of your competitors and wish you could make it less effective? Or make it reach fewer people? With AdWords, frighteningly, you can re-write or replace your competitors ads. Learn how. [...more]

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What Does Google’s Supersized Search Box Suggest to You?

What Does Google’s Supersized Search Box Suggest to You?

Yesterday, Google announced that the ubiquitious search box has been "S-U-P-E-R-sized," taking up a greater width on the page and utilizing bigger text for both the query users type in and the suggestion box dropdown. This may all sound like pretty minor stuff, but in fact it points to several important developments, both in the way Google handles search and the way it delivers ads. [...more]

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