Alec Green

Website: http://www.thesearchagency.com

Alec is VP, Marketing at The Search Agency. He also serves as Mother Hen of The Search Agents, making sure our contributors mind their P's and Q's and never write the seven words you can't say on television. He's been called a "social media hater" who longs for the days of door-to-door selling and advertising in the phone book.

AdWords Update: “Related to” Ads and “Also Try” Links

Google provides an official update to their "related to" advertisements and launches another new feature -- related queries under the sponsored links. [...more]

Featured, News, SEM Comments (4)

Google Tests “Related To” Sponsored Links in AdWords

Google seems to be experimenting with a new feature in AdWords to serve additional ads based on keywords that are somehow associated with the user's original query. [...more]

Featured, News, SEM Comments (8)

Introducing Agent Algo

Our anonymous search agent finally has an identity. Thank you to everyone who submitted a story and took the time to vote in our first annual "give-the-search-agent-an-identity" contest. We had over 20 nominations and 200+ votes on the blog. [...more]

Featured Comments (0)

Cast Your Vote!

The original Search Agent celebrated his first birthday on Monday and we've decided to give him the greatest gift of all... the gift of life. We have five finalists in our "Give-A-Search-Agent-an-Identity" contest. And you, the fans, will decide his fate. [...more]

Featured Comments (207)

10 Ways to Feed Your Company Blog

Managing a company blog can seem like a real chore. Here are 10 ways to tap into the collective intelligence of your organization and keep your blog well fed with hearty content. [...more]

Featured, Social Media Comments (3)

Facebook Plugs in All Over the Web

Faceboook has launched the Open Graph Protocol and Social plugins to make the Web a more social place. What exactly are these new personalized web tools, how do they work, and what impact will they have for online marketers? [...more]

Featured, News, Social Media Comments (11)

Create a Mobile Version of a WordPress Blog

With smartphone sales surging and more consumption of content taking place on the go, having a well-optimized mobile blog can increase engagement and reader loyalty. A simple plugin can easily convert the desktop version of your WordPress blog to a fast, branded version for the mobile phone. [...more]

Featured, Mobile, Social Media Comments (11)

Microsoft and Yahoo! Gain Approval on Search Agreement

The deal to bring together the #2 and #3 largest search engines has received regulatory approval and the companies are beginning the process of implementing the agreement. [...more]

Featured, News Comments (0)

Real-Time Search Results and the Myth of Top Ranking

Real-time search brings a whole new set of results to searches for popular brands or companies. What is the impact of having news results and latest results appear on page one and what can a marketer do when their own site no longer shows up at the top? [...more]

Featured, SEM, SEO, Social Media Comments (7)

Google and Microsoft Reach Agreements with Twitter

Both Google and Microsoft have reached agreements with Twitter to incorporate real-time tweets in their respective search results. I asked some fellow Search Agents to share their reaction and to speculate on the potential impact on all 3 companies, the SEO industry, and search behavior. [...more]