Alec Green

Website: http://www.thesearchagency.com

Alec serves as Mother Hen of The Search Agents, making sure contributors mind their P's and Q's and never write the seven words you can't say on television. He's been called a "social media hater" who longs for the days of door-to-door selling and advertising in the phone book.


Tablet CPCs on Par with Desktop after Enhanced Campaigns

Tablet CPCs on Par with Desktop after Enhanced Campaigns

Alec discusses CPC trends after the transition to Enhanced Campaigns and explains why CPCs have declined, rather than inclined as suspected. [...more]

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Social Media and Soccer:  My Interview with LA Galaxy’s Lisa Bregman

Social Media and Soccer: My Interview with LA Galaxy’s Lisa Bregman

Soccer is the world's most popular sport, but building a local fan base in the U.S. is a huge challenge. Learn how LA Galaxy's social media manager uses an array of social media platforms to engage their fan base and build buzz around the team. [...more]

Featured, Social Media Comments (1)

Stop Calling Tablets Mobile Devices

Stop Calling Tablets Mobile Devices

One of these things just doesn't belong! Alec explains why tablets should NOT be considered mobile devices. [...more]

Featured, Mobile Comments (2)

Search Marketing for Subscription Businesses

Search Marketing for Subscription Businesses

Have you noticed the boom in monthly subscription services? In this post, Alec describes the recent revival of subscription based businesses and the challenges that many business owners face when determining efficient online marketing strategies for this unique business model. [...more]

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Ben Edelman on Disclosure Labels in Paid Search

Ben Edelman on Disclosure Labels in Paid Search

We sat down with Ben Edelman to discuss his research on the effect of advertising labels on search behavior as well as The Search Agency's study on the effect of Google's change from "Sponsored Links" to "Ads" on clickthrough rate. [...more]

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AdWords Update:  Optimize for Conversions

AdWords Update: Optimize for Conversions

A new ad rotation setting in AdWords enables advertisers to better optimize their campaigns for conversions, rather than clicks. [...more]

Featured, News, SEM Comments (3)

New White Paper: Evidence-Based Search Marketing

New White Paper: Evidence-Based Search Marketing

In The Search Agency's latest white paper, we discusses a new way to improve the performance of search marketing campaigns based on the principles of evidence-based medicine. [...more]

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How Search Marketing is Like Medicine

How Search Marketing is Like Medicine

Search marketers and doctors may not seem to have a whole lot in common, but the way in which each uses data and statistical endpoints to inform diagnosis and treatment makes them more similar than you might think. [...more]

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Click-Through Rate Jumps 11.4% After Google Changes “Sponsored Links” to “Ads”

Click-Through Rate Jumps 11.4% After Google Changes “Sponsored Links” to “Ads”

One week after Google switches its disclosure label from "Sponsored Links" to "Ads", new research from The Search Agency finds a double-digit increase in CTR. [...more]

Featured, News, SEM Comments (41)

Google Changes “Sponsored Links” to “Ads” – Watch your Click-Through Rates

Google Changes “Sponsored Links” to “Ads” – Watch your Click-Through Rates

Google has replaced the "Sponsored Links" label above its paid ads with "Ads". Seems like a rather innocuous change. But new research suggests it could have a damaging impact on PPC click-through rate. [...more]

Featured, News, SEM Comments (13)

Instant Previews Bring Your Website to the Google Results Page

Instant Previews Bring Your Website to the Google Results Page

Google has rolled out Instant Previews, supplementing the standard text results with a snapshot image of the destination web page. What impact will this have on site design? And could these site previews end up steering clicks away from the paid ads? [...more]

Featured, News, SEM, SEO Comments (10)

Google Update:  Sharing and Trending Hits Page One

Google Update: Sharing and Trending Hits Page One

Google has rolled out some new features to its search results page including streamlined social networking content and search volume data from Google Trends. [...more]

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Google Instant Insights

Google Instant Insights

We asked our Search Agents to weigh in on what Google Instant really means for SEO, SEM, and our search behavior [...more]

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What do Google, Double Agents, and Freestyle Rap Have in Common?

What do Google, Double Agents, and Freestyle Rap Have in Common?

Aaron Goldman stops by The Search Agents to show that the marketing lessons of Google go well beyond SEM and SEO, there may be a double agent in our midst, and we all have an inner Dr. Dre just waiting to come out. [...more]

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AdWords Update:  “Related to” Ads and “Also Try” Links

AdWords Update: “Related to” Ads and “Also Try” Links

Google provides an official update to their "related to" advertisements and launches another new feature -- related queries under the sponsored links. [...more]

Featured, News, SEM Comments (4)

Google Tests “Related To” Sponsored Links in AdWords

Google Tests “Related To” Sponsored Links in AdWords

Google seems to be experimenting with a new feature in AdWords to serve additional ads based on keywords that are somehow associated with the user's original query. [...more]

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Introducing Agent Algo

Introducing Agent Algo

Our anonymous search agent finally has an identity. Thank you to everyone who submitted a story and took the time to vote in our first annual "give-the-search-agent-an-identity" contest. We had over 20 nominations and 200+ votes on the blog. [...more]

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Cast Your Vote!

Cast Your Vote!

The original Search Agent celebrated his first birthday on Monday and we've decided to give him the greatest gift of all... the gift of life. We have five finalists in our "Give-A-Search-Agent-an-Identity" contest. And you, the fans, will decide his fate. [...more]

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10 Ways to Feed Your Company Blog

10 Ways to Feed Your Company Blog

Managing a company blog can seem like a real chore. Here are 10 ways to tap into the collective intelligence of your organization and keep your blog well fed with hearty content. [...more]

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Facebook Plugs in All Over the Web

Facebook Plugs in All Over the Web

Faceboook has launched the Open Graph Protocol and Social plugins to make the Web a more social place. What exactly are these new personalized web tools, how do they work, and what impact will they have for online marketers? [...more]

Featured, News, Social Media Comments (11)

Create a Mobile Version of a WordPress Blog

Create a Mobile Version of a WordPress Blog

With smartphone sales surging and more consumption of content taking place on the go, having a well-optimized mobile blog can increase engagement and reader loyalty. A simple plugin can easily convert the desktop version of your WordPress blog to a fast, branded version for the mobile phone. [...more]

Featured, Mobile, Social Media Comments (12)

Microsoft and Yahoo! Gain Approval on Search Agreement

Microsoft and Yahoo! Gain Approval on Search Agreement

The deal to bring together the #2 and #3 largest search engines has received regulatory approval and the companies are beginning the process of implementing the agreement. [...more]

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Real-Time Search Results and the Myth of Top Ranking

Real-Time Search Results and the Myth of Top Ranking

Real-time search brings a whole new set of results to searches for popular brands or companies. What is the impact of having news results and latest results appear on page one and what can a marketer do when their own site no longer shows up at the top? [...more]

Featured, SEM, SEO, Social Media Comments (7)

Google and Microsoft Reach Agreements with Twitter

Google and Microsoft Reach Agreements with Twitter

Both Google and Microsoft have reached agreements with Twitter to incorporate real-time tweets in their respective search results. I asked some fellow Search Agents to share their reaction and to speculate on the potential impact on all 3 companies, the SEO industry, and search behavior. [...more]

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The One Number You Need to Grow… Revisited

The One Number You Need to Grow… Revisited

Ever had your dinner interrupted by a customer service representative wanting to ask one question about your experience with their company? More managers are using Frederick Reichheld's "ultimate question" to measure customer loyalty and evaluate their prospects for exponential revenue growth. [...more]

Consumer Experience, Featured, Social Media Comments (3)

Pondering Binghoo (Predicting the Future of Yahoo! and Bing, Part II)

Pondering Binghoo (Predicting the Future of Yahoo! and Bing, Part II)

A day after the official announcement, we’ve crowdsourced more opinions on the Yahoo!/Microsoft search agreement. [...more]

Featured, SEM, SEO Comments (1)

Predicting the Future of Bing, Yahoo!, and Binghoo

Predicting the Future of Bing, Yahoo!, and Binghoo

Earlier today, I reported on the announcement of a Microsoft/Yahoo! search pact. I asked some fellow Search Agents to consider the potential impact of this agreement on the industry, the companies involved, advertisers, and searchers. [...more]

Featured, SEM, SEO Comments (4)

Microsoft and Yahoo! Agree to 10-Year Search Deal

Microsoft and Yahoo! Agree to 10-Year Search Deal

After a prolonged courtship, Microsoft and Yahoo! announced an agreement to combine the second and third-largest search engines. Bing will serve as both the organic and paid search platform for both Yahoo and Microsoft. Yahoo will manage the exclusive worldwide salesforce for both companies’ paid search services. Display media will be maintained separately. [...more]

News, SEM, SEO Comments (2)

Practical eCommerce Interview with Frank Lee

Practical eCommerce Interview with Frank Lee

The Search Agency's Frank Lee was recently interviewed by the editors of Practical eCommerce on the subject of driving improved PPC performance on Bing. [...more]

SEM Comments (0)

SEO Quick Tips

SEO Quick Tips

David "Otto" Rahmel, Chief Research Officer and EVP of Search Engine Optimization at The Search Agency, was recently quoted in iMediaConnection on the topic of "How to Avoid SEO Failure." [...more]

SEO Comments (1)

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