Alec is VP, Marketing at The Search Agency. He also serves as Mother Hen of The Search Agents, making sure our contributors mind their P's and Q's and never write the seven words you can't say on television. He's been called a "social media hater" who longs for the days of door-to-door selling and advertising in the phone book.
Aaron Goldman stops by The Search Agents to show that the marketing lessons of Google go well beyond SEM and SEO, that we may have a double agent in our midst, and that we all have an inner Dr. Dre just waiting to be unleashed. [...more]
Google provides an official update to their "related to" advertisements and launches another new feature -- related queries under the sponsored links. [...more]
Google seems to be experimenting with a new feature in AdWords to serve additional ads based on keywords that are somehow associated with the user's original query. [...more]
Our anonymous search agent finally has an identity. Thank you to everyone who submitted a story and took the time to vote in our first annual "give-the-search-agent-an-identity" contest. We had over 20 nominations and 200+ votes on the blog. [...more]
The original Search Agent celebrated his first birthday on Monday and we've decided to give him the greatest gift of all... the gift of life. We have five finalists in our "Give-A-Search-Agent-an-Identity" contest. And you, the fans, will decide his fate. [...more]
Managing a company blog can seem like a real chore. Here are 10 ways to tap into the collective intelligence of your organization and keep your blog well fed with hearty content. [...more]
Faceboook has launched the Open Graph Protocol and Social plugins to make the Web a more social place. What exactly are these new personalized web tools, how do they work, and what impact will they have for online marketers? [...more]
With smartphone sales surging and more consumption of content taking place on the go, having a well-optimized mobile blog can increase engagement and reader loyalty. A simple plugin can easily convert the desktop version of your WordPress blog to a fast, branded version for the mobile phone. [...more]
The deal to bring together the #2 and #3 largest search engines has received regulatory approval and the companies are beginning the process of implementing the agreement. [...more]
Real-time search brings a whole new set of results to searches for popular brands or companies. What is the impact of having news results and latest results appear on page one and what can a marketer do when their own site no longer shows up at the top? [...more]
