Alec is VP, Marketing at The Search Agency. He also serves as Mother Hen of The Search Agents, making sure our contributors mind their P's and Q's and never write the seven words you can't say on television. He's been called a "social media hater" who longs for the days of door-to-door selling and advertising in the phone book.
We sat down with Ben Edelman to discuss his research on the effect of advertising labels on search behavior as well as The Search Agency's study on the effect of Google's change from "Sponsored Links" to "Ads" on clickthrough rate. [...more]
A new ad rotation setting in AdWords enables advertisers to better optimize their campaigns for conversions, rather than clicks. [...more]
In The Search Agency's latest white paper, we discusses a new way to improve the performance of search marketing campaigns based on the principles of evidence-based medicine. [...more]
Search marketers and doctors may not seem to have a whole lot in common, but the way in which each uses data and statistical endpoints to inform diagnosis and treatment makes them more similar than you might think. [...more]
One week after Google switches its disclosure label from "Sponsored Links" to "Ads", new research from The Search Agency finds a double-digit increase in CTR. [...more]
Google has replaced the "Sponsored Links" label above its paid ads with "Ads". Seems like a rather innocuous change. But new research suggests it could have a damaging impact on PPC click-through rate. [...more]
Google has rolled out Instant Previews, supplementing the standard text results with a snapshot image of the destination web page. What impact will this have on site design? And could these site previews end up steering clicks away from the paid ads? [...more]
Google has rolled out some new features to its search results page including streamlined social networking content and search volume data from Google Trends. [...more]
We asked our Search Agents to weigh in on what Google Instant really means for SEO, SEM, and our search behavior [...more]
Aaron Goldman stops by The Search Agents to show that the marketing lessons of Google go well beyond SEM and SEO, there may be a double agent in our midst, and we all have an inner Dr. Dre just waiting to come out. [...more]
