Alec is VP, Marketing at The Search Agency. He also serves as Mother Hen of The Search Agents, making sure our contributors mind their P's and Q's and never write the seven words you can't say on television. He's been called a "social media hater" who longs for the days of door-to-door selling and advertising in the phone book.
With smartphone sales surging and more consumption of content taking place on the go, having a well-optimized mobile blog can increase engagement and reader loyalty. A simple plugin can easily convert the desktop version of your WordPress blog to a fast, branded version for the mobile phone. [...more]
The deal to bring together the #2 and #3 largest search engines has received regulatory approval and the companies are beginning the process of implementing the agreement. [...more]
Real-time search brings a whole new set of results to searches for popular brands or companies. What is the impact of having news results and latest results appear on page one and what can a marketer do when their own site no longer shows up at the top? [...more]
Both Google and Microsoft have reached agreements with Twitter to incorporate real-time tweets in their respective search results. I asked some fellow Search Agents to share their reaction and to speculate on the potential impact on all 3 companies, the SEO industry, and search behavior. [...more]
Ever had your dinner interrupted by a customer service representative wanting to ask one question about your experience with their company? More managers are using Frederick Reichheld's "ultimate question" to measure customer loyalty and evaluate their prospects for exponential revenue growth. [...more]
A day after the official announcement, we’ve crowdsourced more opinions on the Yahoo!/Microsoft search agreement. [...more]
Earlier today, I reported on the announcement of a Microsoft/Yahoo! search pact. I asked some fellow Search Agents to consider the potential impact of this agreement on the industry, the companies involved, advertisers, and searchers. [...more]
After a prolonged courtship, Microsoft and Yahoo! announced an agreement to combine the second and third-largest search engines. Bing will serve as both the organic and paid search platform for both Yahoo and Microsoft. Yahoo will manage the exclusive worldwide salesforce for both companies’ paid search services. Display media will be maintained separately. [...more]
The Search Agency's Frank Lee was recently interviewed by the editors of Practical eCommerce on the subject of driving improved PPC performance on Bing. [...more]
David "Otto" Rahmel, Chief Research Officer and EVP of Search Engine Optimization at The Search Agency, was recently quoted in iMediaConnection on the topic of "How to Avoid SEO Failure." [...more]
