Today we released our State of Paid Search Report for Q1 of 2014, and our results demonstrate solid year-over-year growth for the first quarter of the year, with total spend increasing 35%.
Click-through rate (CTR) also grew 9.5% YoY and 35.8% QoQ, driven by CTR growth on both Google and Bing. This increase in CTR repeats a seasonal trend of CTR peaking in the first quarter of each year, unwinding from the highly competitive fourth quarter. The rise in CTR can primarily be attributed to desktops, which make up a significant majority of spend share.
CPCs grew 4.6% YoY but dipped from the previous quarter. While desktop and tablet CPCs have mostly converged following Google’s switch to enhanced campaigns, smartphone CPCs continue to be lower.
Check out the full report to gain more insight into the trends from Q1. Tune back into the blog tomorrow to see how the Google and Bing networks stacked up against each other.
- State of Paid Search Report: Q2 2014 - July 17, 2014
- Travel Websites Lagging it on Mobile - June 25, 2014
- Amazon and Twitter Partner Up with #AmazonCart - May 5, 2014
- Large Gains for Bing in Q1 - April 17, 2014
- Solid Year-Over-Year Growth for Q1 of 2014 - April 16, 2014
- Female-Oriented Sites More Optimized for Mobile? - March 28, 2014
- Web-Only Retailers Not as Mobile-Ready as They Should Be - March 27, 2014
- Video Embeds Now Appearing in Google Search Results - February 7, 2014
- Facebook Testing Graph Search on Mobile - February 6, 2014
- Q4 Proves a Successful Quarter for Retail - January 31, 2014