- The Search Agents - http://www.thesearchagents.com -

Large Gains for Bing in Q1

Q1 of 2014 was a success for the Bing Network – yesterday, we published our quarterly State of Paid Search [1] report for Q1 of 2014, and we found that the Bing Network experienced more substantial growth than Google over the same period.

While spend increased year-over-year for both Google and Bing, spend on Bing increased 60%, far more than Google’s 29%. This enabled Bing to steal some market share from Google, increasing its spend share to 24.1%.

7 Google Bing Spend [2]

8 Spend Share [3]

Bing’s CTR also continued to rise, increasing a whopping 85% YoY, while Google’s CTR declined from the previous year.

9 Google Bing CTR [4]

Bing’s increasing CTR, when coupled with declining CPCs, likely made Bing an attractive option for advertisers.

10 Google Bing CPC [5]

Download the full report [1] to gain more insight into the latest search marketing trends.