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Large Gains for Bing in Q1

Posted By Michelle Silverstein On April 17, 2014 @ 9:39 am In Featured,SEM | 3 Comments

Q1 of 2014 was a success for the Bing Network – yesterday, we published our quarterly State of Paid Search [1] report for Q1 of 2014, and we found that the Bing Network experienced more substantial growth than Google over the same period. While spend increased year-over-year for both Google and Bing, spend on Bing increased 60%, far more than Google’s 29%. This enabled Bing to steal some market share from Google, increasing its spend share to 24.1%.

7 Google Bing Spend [2]

8 Spend Share [3]

Bing’s CTR also continued to rise, increasing a whopping 85% YoY, while Google’s CTR declined from the previous year.

9 Google Bing CTR [4]

Bing’s increasing CTR, when coupled with declining CPCs, likely made Bing an attractive option for advertisers.

10 Google Bing CPC [5]

Download the full report [1] to gain more insight into the latest search marketing trends.

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URL to article: http://www.thesearchagents.com/2014/04/large-gains-for-bing-in-q1/

URLs in this post:

[1] State of Paid Search: http://info.thesearchagency.com/StateofPaidSearchQ12014.html

[2] Image: http://www.thesearchagents.com/wp-content/uploads/2014/04/7-Google-Bing-Spend.png

[3] Image: http://www.thesearchagents.com/wp-content/uploads/2014/04/8-Spend-Share.png

[4] Image: http://www.thesearchagents.com/wp-content/uploads/2014/04/9-Google-Bing-CTR.png

[5] Image: http://www.thesearchagents.com/wp-content/uploads/2014/04/10-Google-Bing-CPC.png

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