Q1 of 2014 was a success for the Bing Network – yesterday, we published our quarterly State of Paid Search report for Q1 of 2014, and we found that the Bing Network experienced more substantial growth than Google over the same period.
While spend increased year-over-year for both Google and Bing, spend on Bing increased 60%, far more than Google’s 29%. This enabled Bing to steal some market share from Google, increasing its spend share to 24.1%.
Bing’s CTR also continued to rise, increasing a whopping 85% YoY, while Google’s CTR declined from the previous year.
Bing’s increasing CTR, when coupled with declining CPCs, likely made Bing an attractive option for advertisers.
Download the full report to gain more insight into the latest search marketing trends.