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Grant’s Rants: Go Back to the Basics

grants rants [1]

Search engines are constantly changing, adding new layers to SEO. People often ask what the next new idea in SEO is, but before they jump on a new fad they should reevaluate whether their site follows the core basics of SEO - is the site crawlable, indexable, and does it feature relevant content? More times than not, it doesn't. Take care of the core before leaping head first into the latest SEO trends.