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The UK’s Mobile Experience Scorecard Report: FTSE 100
Posted By Louise Vine On February 27, 2014 @ 12:27 pm In Featured,Mobile,SEO | 2 Comments
According to a report  in June 2013 by Deloitte, the percentage of smartphone owners in the UK has reached 72%. Mobile devices are clearly becoming ubiquitous, but are UK businesses and brands adapting to the changing mobile landscape?
In order to answer this question, The Search Agency UK evaluated the mobile sites of the FTSE 100, the companies with the highest market capitalization on the London Stock Exchange. The resulting report follows the methodology used in The Search Agency’s previous mobile scorecard reports, which evaluated the Fortune 100  and 100 top multichannel retailers . Each site was assigned a total score out of five based on five factors: load speed, site format, calculated download speed, social media presence, and app presence.
Here are some of the interesting findings from the UK’s evaluation:
Check out the full Mobile Experience Scorecard Report  for the FTSE 100 to see how other companies scored and to get insight about strategies for optimizing the mobile experience.
Special thanks to Adam Keyes, Content & Promotions Executive, for compiling the data for this report.
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URL to article: http://www.thesearchagents.com/2014/02/the-uks-mobile-experience-scorecard-report-ftse-100/
URLs in this post:
 report: http://mobilemarketingmagazine.com/7-10-people-uk-now-own-smartphone/
 report : http://info.thesearchagency.com/TheSearchAgencyUKsMobileExperienceScorecardFTSE100.html
 Fortune 100: http://info.thesearchagency.com/TheSearchAgencysMobileExperienceScorecardFortune100Companies.html
 100 top multichannel retailers: http://info.thesearchagency.com/TheSearchAgencysMobileExperienceScorecard100MultichannelRetailers.html
 Image: http://www.thesearchagents.com/wp-content/uploads/2014/02/Format-Graph.png
 Mobile Site Experience Throwdown: US vs. UK: http://www.thesearchagents.com/2014/03/mobile-site-experience-throwdown-us-vs-uk/
 The Search Agency’s Mobile Experience Scorecard: Fortune 100 Companies: http://www.thesearchagents.com/2013/10/the-search-agencys-mobile-experience-scorecard-fortune-100-companies/
 Mobile Experience Scorecard Report: Many Retailers Unprepared for Upcoming Holiday Season: http://www.thesearchagents.com/2013/11/mobile-experience-scorecard-report-many-retailers-unprepared-for-upcoming-holiday-season/
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