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Grant’s Rants: The Value of a WhatsApp User

grants rants [1]

Facebook just spent a whopping $19 billion to acquire WhatsApp, and everyone wants to know how Facebook plans to monetize the app’s 450 million users. Today, Grant rants that not all visitors are created equal, and that the value of each user must be evaluated individually.

 

About Grant Simmons

Grant Simmons+ [7] is an Online Marketing Professional at The Search Agency driving product development & innovation as Sr Director, SEO and Social Product.

Grant has over 22 years experience in both traditional and digital marketing, working with such companies as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Red Bull, Young Presidents’ Organization, GE Plastics, Amgen and Fox Sports.

As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.