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Sizable Growth for PLAs in Q4, According to Report

Q4 of 2013 was predictably a big quarter for Product Listing Ads, or PLAs.  According to our recent State of Paid Search Report [1] for Q4 of 2013, PLAs saw a lot of action across the board as advertisers increasingly took advantage of this ad format for the holiday season.  PLA spending leapt a whopping 165% YoY, while impressions and clicks saw similar increases.

PLA Spend [2]

PLA Impressions [3]

PLA Clicks [4]

PLA action wasn’t just reserved for desktops – PLA click share for tablets and smartphones experienced substantial growth, with tablet PLA click share increasing 40.4% QoQ and smartphone PLA click share increasing 68.1% QoQ.

PLA Click share by device [5]

For a more detailed look into the current state of paid search marketing, check out our comprehensive report [1].