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Sizable Growth for PLAs in Q4, According to Report

Posted By Michelle Silverstein On January 30, 2014 @ 10:55 am In Featured,SEM | No Comments

Q4 of 2013 was predictably a big quarter for Product Listing Ads, or PLAs.  According to our recent State of Paid Search Report [1] for Q4 of 2013, PLAs saw a lot of action across the board as advertisers increasingly took advantage of this ad format for the holiday season.  PLA spending leapt a whopping 165% YoY, while impressions and clicks saw similar increases.

PLA Spend [2]

PLA Impressions [3]

PLA Clicks [4]

PLA action wasn’t just reserved for desktops – PLA click share for tablets and smartphones experienced substantial growth, with tablet PLA click share increasing 40.4% QoQ and smartphone PLA click share increasing 68.1% QoQ.

PLA Click share by device [5]

For a more detailed look into the current state of paid search marketing, check out our comprehensive report [1].

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URL to article: http://www.thesearchagents.com/2014/01/sizable-growth-for-plas-in-q4-according-to-report/

URLs in this post:

[1] State of Paid Search Report: http://info.thesearchagency.com/StateofPaidSearchReportQ42013.html

[2] Image: http://www.thesearchagents.com/wp-content/uploads/2014/01/PLA-Spend.png

[3] Image: http://www.thesearchagents.com/wp-content/uploads/2014/01/PLA-Impressions.png

[4] Image: http://www.thesearchagents.com/wp-content/uploads/2014/01/PLA-Clicks.png

[5] Image: http://www.thesearchagents.com/wp-content/uploads/2014/01/PLA-Click-share-by-device.png

[6] Mobile Devices are Bigger than Ever According to Q4 Report: http://www.thesearchagents.com/2014/01/mobile-devices-are-bigger-than-ever-according-to-q4-report/

[7] Q4 2013 State of Paid Search Report Shows Growth in CPC and Spend: http://www.thesearchagents.com/2014/01/q4-2013-state-of-paid-search-report-shows-growth-in-cpc-and-spend/

[8] That’s a Wrap! Q1 2013 State of Paid Search Report: http://www.thesearchagents.com/2013/04/thats-a-wrap-q1-2013-state-of-paid-search-report/

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