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New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?

google_webmastertools [1]

Google recently updated its keyword click-level data [2] in Google Webmaster Tools so that it now lists the exact number of clicks for each keyword. This is a potentially powerful source of information, especially considering Google’s earlier decision to stop providing organic keyword referral data in Google Analytics.  This move  upset a lot of traditional SEO practices, and the introduction of exact click traffic data in Google Webmaster Tools (GWT) could be interpreted as a bit of a make-good from Google.

Of course, this doesn’t replace the rich keyword data you were once able to mine from Google Analytics, but it does allow you to dig a bit deeper into the tail of your keyword traffic. We all know that keyword-level data has been available in GWT for a while, but now you can get a more exact reading on how much traffic you may be receiving from a specific keyword instead of just throwing them all in the “<10″ bucket. Also, gaining access to data on the impressions, average position, and CTR of each keyword allows you to get a sense of the terms, topics, and categories for which your site may have more relevance and authority. Although not a true backdoor into Google’s endless database of keyword-level data for your organic traffic, it at least provides detailed and somewhat actionable keyword data that you can reference and utilize.

Word of Advice: Since Google Webmaster Tools doesn’t keep historic data (past a few months), it’s a good idea to export this data on a regular basis. As always, Google doesn’t want to make it too easy for us now. :)

About David Waterman

David Waterman of The Search Agency+ works in SEO, Content Development and Online Marketing, at The Search Agency - 11150 W. Olympic Blvd., Suite 600 Los Angeles, CA 90064 as a Director of SEO/Search Marketing - Website: http://www.thesearchagency.com [9]

David Waterman+ [8] manages all SEO efforts for an assortment of clients. He has over 8 years of Search Engine Optimization experience with a specific emphasis on content optimization and website taxonomy/organization. He sets strategy for a wide array of top-tier clients in various industries and has experience managing international search marketing teams and servicing international clients. In his spare time he enjoys going to garage sales and swap meets in search of vintage and collectible items.

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