New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?

Posted on Thursday, January 9th, 2014 by Print This Post Print This Post

Categories - Featured, News, SEO


Google recently updated its keyword click-level data in Google Webmaster Tools so that it now lists the exact number of clicks for each keyword. This is a potentially powerful source of information, especially considering Google’s earlier decision to stop providing organic keyword referral data in Google Analytics.  This move  upset a lot of traditional SEO practices, and the introduction of exact click traffic data in Google Webmaster Tools (GWT) could be interpreted as a bit of a make-good from Google.

Of course, this doesn’t replace the rich keyword data you were once able to mine from Google Analytics, but it does allow you to dig a bit deeper into the tail of your keyword traffic. We all know that keyword-level data has been available in GWT for a while, but now you can get a more exact reading on how much traffic you may be receiving from a specific keyword instead of just throwing them all in the “<10″ bucket. Also, gaining access to data on the impressions, average position, and CTR of each keyword allows you to get a sense of the terms, topics, and categories for which your site may have more relevance and authority. Although not a true backdoor into Google’s endless database of keyword-level data for your organic traffic, it at least provides detailed and somewhat actionable keyword data that you can reference and utilize.

Word of Advice: Since Google Webmaster Tools doesn’t keep historic data (past a few months), it’s a good idea to export this data on a regular basis. As always, Google doesn’t want to make it too easy for us now. :)

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2 Responses to “New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?”

  1. This is exciting news. I’ve been concerned lately about keywords and whether or not they would be important in the future. I’m glad that traditional SEO is not being thrown out the window. Looking forward to seeing what Google does next regarding this.

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    I feel I’d never understand. It kind of feels too complicated and very extensive for me.
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