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Grant’s Rants: Just Say No to Image Bait

grants rants [1]

This week, Grant is ranting about image bait, those enticing or sensational images that reel visitors in but fail to back up those images with relevant content. While image bait can drive clicks and visitors to a site, the overall value of image bait is cancelled out by high bounce rates from visitors who jump ship after realizing that the content doesn’t quite match their intent. Without any long term SEO value, image bait is one strategy to toss back into the sea.

About Grant Simmons

Grant Simmons+ [7] is an Online Marketing Professional at The Search Agency driving product development & innovation as Sr Director, SEO and Social Product.

Grant has over 22 years experience in both traditional and digital marketing, working with such companies as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Red Bull, Young Presidents’ Organization, GE Plastics, Amgen and Fox Sports.

As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.