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Sneak Peek: Driving SEO Performance with CSS

Posted on Tuesday, December 3rd, 2013 by Print This Post Print This Post

Categories - Featured, SEO


Cascading Style Sheets (CSS) is a great way to enhance and stylize HTML webpages while preserving and driving SEO value.  Our latest white paper provides designers and developers with tactics that leverage CSS to provide excellent user experiences while minimizing the impact on page weight and speed.

Here’s just a taste of the features and benefits of CSS:

  1. CSS allows you to enhance on-page content to enhance user experience.
  2. Content encoded with CSS is fully accessible to crawlers.
  3. Design elements such as graphics and custom fonts can be rendered with lightweight CSS code instead of image files (which can significantly increase page weight and do not include crawlable text).
  4. CSS has native compatibility with all major browsers – no extra plugins are required.
  5. CSS Media Queries are the core component of Responsive Web Design, Google’s recommended configuration for rendering sites on various devices.

Read our latest white paper to discover all the ways that CSS can enhance your site’s style while driving SEO.

About Kirby Burke

Kirby is an SEO Specialist at The Search Agency with a background in marketing and web design. When he’s not optimizing web sites or keeping up on industry news, he can be found enjoying music and movies, staying fit, or playing somewhere off the beaten path with his Jeep

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2 Responses to “Sneak Peek: Driving SEO Performance with CSS”

  1. Ritu Singh says:

    Some great points you have included in this post.CSS (Cascading Style Sheet)is a web tool which is used to give a professional & qualitative look to your site and it has gained more popularity in the race of SEO. CSS is much easier to understand and to optimize than simple HTML. In last i would like to add some more points here:
    It will take less load time if your have a site with heavy traffic.
    It has the ability to improve the readability of your pages.
    When CSS & SEO are combined, it gives better results like gaining more income, based on a clean, well-built web site.

  2. Kirby says:

    Thanks for the feedback Ritu! You bring up some very good points.

    Effective CSS can definitely increase user experience by enhancing the overall appearance of your content, which will drive engagement. If implemented properly, this can be done without compromising page performance or visibility to the search engines.


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