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I’m Dreaming of a White Hat Christmas

In continuing a The Search Agency holiday tradition (started last year with this little ditty [1]), I’d like to take you on a lyrical journey through SEO 2013, with some hopeful cheer for 2014.



 

With all due respect to Bing Crosby:

I’m dreaming of a White Hat Christmas

Just like the one’s we used to know

With the keywords provided

And link schemes not outed

And Penguins that frolicked in the snow.

I’m hoping for a White Hat Christmas

Where topic articles rank well

And the SERPs aren’t changing

With ads, rearranging

And fairs are where we see the carousels.

I’m wishing for a hummingbird’s flutter

Where every query’s understood

And it’s easy to find ya

And Pandas live in China

And we focus on metrics that are good.

I’m hoping for a White Hat New Year

Where every plus one is alright

And may your days be filled with insights

And may all your penalties be light.


Happy holidays to SEO’s everywhere.

 

About Grant Simmons

Grant Simmons+ [6] is an Online Marketing Professional at The Search Agency driving product development & innovation as Sr Director, SEO and Social Product.

Grant has over 22 years experience in both traditional and digital marketing, working with such companies as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Red Bull, Young Presidents’ Organization, GE Plastics, Amgen and Fox Sports.

As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.