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I’m Dreaming of a White Hat Christmas

In continuing a The Search Agency holiday tradition (started last year with this little ditty [1]), I'd like to take you on a lyrical journey through SEO 2013, with some hopeful cheer for 2014.
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  With all due respect to Bing Crosby:

I'm dreaming of a White Hat Christmas

Just like the one's we used to know

With the keywords provided

And link schemes not outed

And Penguins that frolicked in the snow.


I'm hoping for a White Hat Christmas

Where topic articles rank well

And the SERPs aren't changing

With ads, rearranging

And fairs are where we see the carousels.


I'm wishing for a hummingbird's flutter

Where every query's understood

And it's easy to find ya

And Pandas live in China

And we focus on metrics that are good.


I'm hoping for a White Hat New Year

Where every plus one is alright

And may your days be filled with insights

And may all your penalties be light.

Happy holidays to SEO's everywhere.