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How to Use jQuery without Compromising SEO Performance

jquery_logo [1]

jQuery [2] is a shorthand JavaScript library that can be used to stylize behavioral elements on a webpage.  While developers should stick with a foundation of crawlable HTML and CSS when creating web content, languages like jQuery can provide additional functionality or enhancements to user experience that are beyond the scope of HTML and CSS.

When implementing jQuery, it is important to do so in a manner that doesn’t compromise user experience, increase page weight, block valuable content from crawlers, or otherwise reduce the potential SEO value of the site. Below is just a sample of SEO-saving tactics from our recent white paper that you can use when implementing jQuery:

  1. Manage page size by moving jQuery elements out of in-line code.
  2. Prioritize essential content (HTML and CSS) to fully render prior to executing jQuery elements.
  3. Implement fallbacks for users who cannot parse it.
  4. Prevent elements from not fully rendering or firing in the proper sequence.
  5. Minimize code and consolidate multiple functions to minify the amount of scripts.
  6. Avoid conflict with other programming languages.

Download our white paper [3] to get the full details on how to use jQuery without damaging SEO.

About Kirby Burke

Kirby is an SEO Specialist at The Search Agency with a background in marketing and web design. When he’s not optimizing web sites or keeping up on industry news, he can be found enjoying music and movies, staying fit, or playing somewhere off the beaten path with his Jeep