- First, implementing RWD requires a large initial investment of both money and time. Everything has to start from zero – new code, new site, and new analytics have to be set up, paid campaigns have to be adjusted, etc.
- Implementation is also challenging for the IT team, who may have other priorities that outweigh the development of a new site.
- Finally, executives and stakeholders could simply be resistant to change. Like the old motto goes, ‘If it’s not broke, don’t fix it.’ These companies are converting and making revenue on their current mobile sites, so they may not see the need to make a new site. They don’t understand the benefits of RWD over dedicated mobile sites.