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Google’s Site Review Hangout Provides Trends, Not Details
Posted By Michelle Silverstein On November 22, 2013 @ 11:25 am In Featured,News,SEO | 2 Comments
Google recently hosted a hangout  to provide feedback on sites that webmasters submitted for review. Although the hosts John Mueller and Pierre Far didn’t actually review sites individually, they did highlight example issues they found within the submitted sites and provided generalized advice on how to resolve some of the more common problems they discovered.
As the hosts described their process for reviewing sites, they first listed the areas they would examine that often cause problems for webmasters. They also made a point to mention the areas they would NOT examine, areas which they no longer consider problematic as a result of Google’s improved ability to assess and ignore certain issues. The list of elements Google said to ignore was rather surprising.
Although we’ve listed a few of the highlights below, it’s important to keep in mind the caveats that accompany each of these, typified by the word “usually.” For instance, lack of HTML validation “usually” isn’t a problem for the Google bots, and Google can “usually” compensate for mixed up 301 and 302 redirects. However, “usually” by definition isn’t “always,” so webmasters should continue their optimization efforts in these areas whenever possible, adhering to best practices and common sense.
With this necessity in mind, what does Google say you don’t need to worry about?
If anything, by indicating certain elements that webmasters usually don’t need to worry about, Google provides insight into some of the incremental improvements that the crawling system has made over the years. These changes make it easier for Google to identify common technical issues, potentially removing some of the burden from webmasters who are optimizing their sites.
Check out the archived recording of the hangout  to get the whole story and to learn from some of the common mistakes made by other sites. The hosts also indicated that they planned to hold more site review hangouts in the future where they might delve into individual sites to provide a deeper level of insight.
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URL to article: http://www.thesearchagents.com/2013/11/googles-site-review-hangout-provides-trends-not-details/
URLs in this post:
 Image: http://www.thesearchagents.com/wp-content/uploads/2013/11/site-review-1.jpg
 hangout: https://plus.google.com/events/cgdq2mh2e66esokgg2jspr10bj0
 Microsoft Preparing Next Version of Bing Webmaster Tools: http://www.thesearchagents.com/2010/06/microsoft-preparing-next-version-of-bing-webmaster-tools/
 Analyzing Googlebot’s Crawl of a Large Site During a Massive URL Migration: http://www.thesearchagents.com/2010/10/analyzing-googlebot%e2%80%99s-crawl-of-a-large-site-during-a-massive-url-migration/
 Interview with Mark Fillmore- March 2012: http://www.thesearchagents.com/2012/03/interview-with-mark-fillmore-march-2012/
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