- The Search Agents - http://www.thesearchagents.com -

DMA 2013: Five Trends for 2014 Digital Planning

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The Search Agency is attending the DMA this week in Chicago!  Keith Wilson, VP of Agency Products, is there to discuss the five important trends that marketers need to know when planning their 2014 campaigns.  Here are the main points:

1. Consumers now spend more time interacting with online retailers on smartphones and tablets than they do on desktops and laptops.

2. Real-time bidding on display media continues to increase year-over-year.

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3. Effective content marketing increases adoption.

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4. Consumer-centricity drives optimization opportunities.

5. The idea of TV as the “first screen” is dead.

The digital marketing environment is evolving in interesting ways, and staying up to date on the latest trends is the best way to ensure that your upcoming marketing campaigns are successful.