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DMA 2013: Five Trends for 2014 Digital Planning
Posted By Michelle Silverstein On October 14, 2013 @ 2:00 pm In Consumer Experience,Featured,Mobile,SEM | No Comments
The Search Agency is attending the DMA this week in Chicago! Keith Wilson, VP of Agency Products, is there to discuss the five important trends that marketers need to know when planning their 2014 campaigns. Here are the main points:
1. Consumers now spend more time interacting with online retailers on smartphones and tablets than they do on desktops and laptops.
2. Real-time bidding on display media continues to increase year-over-year.
3. Effective content marketing increases adoption.
4. Consumer-centricity drives optimization opportunities.
5. The idea of TV as the “first screen” is dead.
The digital marketing environment is evolving in interesting ways, and staying up to date on the latest trends is the best way to ensure that your upcoming marketing campaigns are successful.
Article printed from The Search Agents: http://www.thesearchagents.com
URL to article: http://www.thesearchagents.com/2013/10/dma-2013-five-trends-for-2014-digital-planning/
URLs in this post:
 Image: http://www.thesearchagents.com/wp-content/uploads/2013/10/dma2013logo1.jpg
 Internet Retailer, October 2013: http://www.internetretailer.com/2013/10/01/its-official-mobile-devices-surpass-pcs-online-retail
 Source: eMarketer, August 2013: http://www.emarketer.com/Article/Nearly-One-fifth-of-US-Display-Spending-Will-Automated-This-Year/1010156
 Image: http://www.thesearchagents.com/wp-content/uploads/2013/10/RTB.png
 Source: eMarketer, May 2013: http://www.emarketer.com/Article/Importance-of-Content-Marketing-Grows-Ad-Execs/1009925
 Image: http://www.thesearchagents.com/wp-content/uploads/2013/10/Content-Marketing.png
 Source: eMarketer, October 2013.: http://www.emarketer.com/Article/Improving-Customer-Experience-Leads-Big-Data-Priorities/1010266
 Source: eMarketer, October 2013: http://www.emarketer.com/Article/Exploring-Social-TV-Viewing-Phenomenon/1010286
 Stop Calling Tablets Mobile Devices: http://www.thesearchagents.com/2013/05/stop-calling-tablets-mobile-devices/
 Paid Search Trends in Real Estate: Summer 2013: http://www.thesearchagents.com/2013/09/paid-search-trends-in-real-estate-summer-2013/
 Tablet vs. Smartphones: An Ongoing Battle: http://www.thesearchagents.com/2013/03/tablet-vs-smartphones-an-ongoing-battle/
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