- The Search Agents - http://www.thesearchagents.com -

Paid Search Trends in Real Estate: Summer 2013

real estate growth metrics [1]

Summer is typically the height of the home-buying season and a critical time for real estate marketers.

The Search Agency partners with some of the largest real estate developers, apartment communities, and brokerages to drive qualified leads through paid search.  Our team performed an in-depth analysis of paid search trends across our real estate clients [2] during the peak summer season and uncovered some important new data points:

Danielle Ilan-Weber, a Group Account Director at The Search Agency with a number of real estate clients, elaborated on the report’s findings: “We are seeing a consistent increase in the number of users using their smartphones to search for available homes and listings during the summer months.” She added that mobile device targeting is highly effective for the real estate sector because most home seekers are already “in-market” physically. Therefore, device targeting generally results in higher click-through-rates.

To learn more about the state of paid search within the real estate vertical, download your free copy [2] of the report today! The report is brimming with valuable insights that can help real estate marketers benchmark their paid search advertising performance and future strategy.

About Taylor deDiego

Taylor is a graduate of UCSB and holds a bachelor’s degree in Communication. She has professional experience in journalism, marketing and... thrift shopping.