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Need for Speed! Google Updates Mobile Guidelines
Posted By Michelle Silverstein On September 9, 2013 @ 2:05 pm In Mobile,News | 2 Comments
In keeping up with the growing importance of mobile, Google recently updated their guidelines for mobile  site load speeds. Specifically, Google now recommends that mobile sites load in under 1 second to avoid interrupting the user’s flow. The search engine reports that a load time under 1 second can be achieved by prioritizing above-the-fold content to load first while the rest of the site continues to render in the background.
Google established a set of best practices  for achieving sub-1 second load times for content above-the-fold:
To test these elements, Google updated the PageSpeed Insights Tool  to allow developers to determine how well their sites align with these guidelines. For each URL entered, the tool provides recommendations for improving the site’s load speed and mobile performance.
These updates come in addition to Google’s official recommendation for using Responsive Web Design  as the best way to configure the same HTML across multiple devices. These guidelines should give webmasters more direction for determining how to capture the attention of the growing mobile audience.
For more information about how marketers are adapting to Google’s new mobile guidelines, check out our Mobile Experience Scorecard Report .
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URL to article: http://www.thesearchagents.com/2013/09/need-for-speed-google-updates-mobile-guidelines/
URLs in this post:
 Image: http://www.thesearchagents.com/wp-content/uploads/2013/09/smartphone-guide-15.jpg
 guidelines for mobile: http://googlewebmastercentral.blogspot.com/2013/08/making-smartphone-sites-load-fast.html
 best practices: https://developers.google.com/speed/docs/insights/mobile
 PageSpeed Insights Tool: http://developers.google.com/speed/pagespeed/insights/
 official recommendation for using Responsive Web Design: http://googlewebmastercentral.blogspot.com/2012/06/recommendations-for-building-smartphone.html
 Mobile Experience Scorecard Report: http://info.thesearchagency.com/TheSearchAgencysMobileExperienceScorecardFortune100Companies.html
 The Search Agency’s Mobile Experience Scorecard: Fortune 100 Companies: http://www.thesearchagents.com/2013/10/the-search-agencys-mobile-experience-scorecard-fortune-100-companies/
 Study: Very Few Multichannel Retailers Use Responsive Design: http://www.thesearchagents.com/2013/11/study-very-few-multichannel-retailers-use-responsive-design/
 Fortune 100 Study Demonstrates Limitations of Responsive Web Design: http://www.thesearchagents.com/2013/10/fortune-100-study-demonstrates-limitations-of-responsive-web-design/
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