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Grant’s Rants: Anchor Text is Dead! Long Live Anchor Text!

Posted on Friday, August 9th, 2013 by Print This Post Print This Post

Categories - Featured, SEO

grants rants

 This week Grant is ranting about Google’s recent update to linking guidelines, anchor text, and the risk of over-optimization.

About Grant Simmons

Grant Simmons+ is an Online Marketing Professional at The Search Agency driving product development & innovation as Sr Director, SEO and Social Product.

Grant has over 22 years experience in both traditional and digital marketing, working with such companies as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Red Bull, Young Presidents’ Organization, GE Plastics, Amgen and Fox Sports.

As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.

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One Response to “Grant’s Rants: Anchor Text is Dead! Long Live Anchor Text!”

  1. Thomas Smith says:

    Hear hear! Glad to know I’m not the only person who’s fed up with techniques being overused. I mean, why do companies feel the need to create 2-3 links in content that are clearly just for SEO purposes? We need to write for humans nowadays, not robots.


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