- The Search Agents - http://www.thesearchagents.com -

Coming Soon: Facebook TV-Like Ads?

facebook-tv-ads [1]

Rumors are swirling about Facebook’s plans to sell 15-second, TV-style commercials [2] for up to $2.5 million a day. This unofficial announcement reveals Facebook’s eagerness to compete with television, which remains the dominant medium for advertising spend.  And the competition is fierce: Facebook COO Sheryl Sandberg recently let slip that 88 million to 100 million US residents are on Facebook during prime-time TV hours, figures perhaps meant to drum up enthusiasm for advertisers to spend big on this new medium.

The new Facebook video ads are said to appear in 15-second spots no more than 3 times a day within Facebook users’ news feeds.  These ads can be targeted based on the age and gender of each user.

This is a pretty bold move on Facebook’s part, and its success remains to be seen.  Resident social media expert, David Carrillo, weighed in on what this could mean for Facebook and the social media world at large. Here are his thoughts: