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Borrell Associates Report: Expected Increase in Targeted Display Advertising
Posted By Brian McCarthy On August 2, 2013 @ 8:42 am In Display,Featured,SEM,Video | No Comments
Click to EnlargeIn the coming years there will be an explosion of targeted display advertising, including retargeting of users, and online video as marketers transfer their immense success with television advertisements toward online viewing. Specifically, advertisers will have to invest more time and money in moving their video assets online and make them available on mobile and tablet devices. The combination of online video, mobile device usage, and retargeting strategies will allow advertisers to remind their consumers of that gorgeous dark blue sedan wherever they traipse on their smartphones, tablets and PCs.
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 in-depth report on the automotive industry: http://www.borrellassociates.com/component/virtuemart/?page=shop.product_details&flypage=garden_flypage.tpl&product_id=1163
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