Archive | August, 2013

Grant’s Rants: Keyword “Not Provided”? Get Over It.

Grant’s Rants: Keyword “Not Provided”? Get Over It.

Posted on Thursday, August 29th, 2013 by

In this week's episode, Grant is ranting about keywords "not provided". Grant rants that there's other data sources you can use to understand your data and determine whether your content satisfies user intent. So get over it :-) [...more]

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Google Hangout on Air: Understanding Attribution and Micro-Conversions

Google Hangout on Air: Understanding Attribution and Micro-Conversions

Posted on Thursday, August 29th, 2013 by

We are rounding up our summary of last week's Google Hangout on Air by covering Keith Wilson's POV on attribution and micro-conversions. [...more]

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Google Hangout on Air: Industry Leaders Weigh in on the State of Mobile

Google Hangout on Air: Industry Leaders Weigh in on the State of Mobile

Posted on Wednesday, August 28th, 2013 by

Last week, The Search Agency participated in a Google Hangout on Air with other industry leaders to weigh in on the state of mobile. Get insight and details from their discussion here! [...more]

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The Introduction of Google’s Image Ad Extensions

The Introduction of Google’s Image Ad Extensions

Posted on Tuesday, August 27th, 2013 by

The Search Agency recently published a POV paper on Google's new image ad extensions. Get the details about the new extension! [...more]

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Inside the Search Studio with Mike Blumenthal: A Deep Dive into Google and Local SEO

Inside the Search Studio with Mike Blumenthal: A Deep Dive into Google and Local SEO

Posted on Monday, August 26th, 2013 by

In the debut interview of our "Inside the Search Studio" series, David Carrillo sits down with search marketing expert Mike Blumenthal to discuss Google and local SEO. [...more]

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Introducing: Inside the Search Studio

Introducing: Inside the Search Studio

Posted on Friday, August 23rd, 2013 by

The Search Agency is excited to announce another new and exciting series on The Search Agents blog: Inside the Search Studio. [...more]

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The Problematic Future of Microdata

The Problematic Future of Microdata

Posted on Thursday, August 22nd, 2013 by

Brandon covers the recent news that Microdata Specification has been discontinued. [...more]

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Grant’s Rants: You Forgot About Usability

Grant’s Rants: You Forgot About Usability

Posted on Thursday, August 22nd, 2013 by

In this week's episode, Grant is ranting about giving users what they're looking for and giving search engines a thumbs up that bananas abound. [...more]

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Paid Search Metrics that Are Popular for No Reason

Paid Search Metrics that Are Popular for No Reason

Posted on Wednesday, August 21st, 2013 by

In our last post about metrics, Katie reveals the metrics that are widely popular despite the lack of value they provide to marketers. [...more]

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Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

Posted on Tuesday, August 20th, 2013 by

In our second post about metrics that matter, Katie discusses metrics that seem too good to be true and what they might really reveal when taking a deeper look beyond the data. [...more]

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Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Posted on Monday, August 19th, 2013 by

Katie starts off our series on metrics by discussing metrics with a bad reputation that can, in actuality, be very helpful! [...more]

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Mobile: The Bridge Between Traditional and Digital Advertising

Mobile: The Bridge Between Traditional and Digital Advertising

Posted on Thursday, August 15th, 2013 by

Holly discusses the potential of mobile marketing to bridge the gap between traditional and digital advertising. [...more]

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Grant’s Rants: Your Traffic Sucks! (or does it?)

Grant’s Rants: Your Traffic Sucks! (or does it?)

Posted on Thursday, August 15th, 2013 by

In this week's episode of Grant's Rants, Grant is ranting about traffic metrics. While many advertiser's pay attention to the sheer volume of traffic, Grant advises advertisers to measure the true value of search by taking a deeper look at metrics that matter. It's not just about "more traffic", it's about "more high quality traffic"! [...more]

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Using Responsive Web Design for Better SEO

Using Responsive Web Design for Better SEO

Posted on Monday, August 12th, 2013 by

Kirby discusses recent developments to Responsive Web Design and how they can positively affect SEO. [...more]

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Grant’s Rants: Anchor Text is Dead! Long Live Anchor Text!

Grant’s Rants: Anchor Text is Dead! Long Live Anchor Text!

Posted on Friday, August 9th, 2013 by

This week, Grant is ranting about anchor text and the risk of over-optimization. [...more]

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Google Introduces In-Depth Articles

Google Introduces In-Depth Articles

Posted on Wednesday, August 7th, 2013 by

Michelle details Google's newest addition to the SERP, In-Depth Articles, and SEO expert David Waterman offers his expertise about what this new element might mean for publishers. [...more]

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Coming Soon: Facebook TV-Like Ads?

Coming Soon: Facebook TV-Like Ads?

Posted on Tuesday, August 6th, 2013 by

Michelle explains the recent rumors about Facebook's plans to sell TV style commercials and asks resident social media expert, David Carrillo, what he thinks about the potential ads. [...more]

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Don’t Forget: Quality Scores Are Still Device Specific

Don’t Forget: Quality Scores Are Still Device Specific

Posted on Monday, August 5th, 2013 by

After recently posting about device specific CPC trends after the Enhanced Campaigns migration deadline, Matt details device specific quality scores. [...more]

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Borrell Associates Report: Expected Increase in Targeted Display Advertising

Borrell Associates Report: Expected Increase in Targeted Display Advertising

Posted on Friday, August 2nd, 2013 by

After reading Borrell Associates most recent report on the automotive industry, Brian explains how local search marketing will be affected in the coming years. [...more]

Display, Featured, SEM, Video Comments (2)

Google Changes Link Guidelines

Google Changes Link Guidelines

Posted on Thursday, August 1st, 2013 by

Grant discusses Google's ongoing attack on manipulative link building and their recent update to their webmaster guidelines. [...more]

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