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The Countdown to Enhanced Campaigns: A Review of the Most Essential Information
Posted By Ranil Wiratunga On July 17, 2013 @ 12:56 pm In Featured,News,SEM | No Comments
The Enhanced Campaigns deadline is no longer looming in the distant future—5 days from now all online advertisers’ campaigns will be automatically opted into Enhanced Campaigns! As we mentioned before, the Enhanced Campaigns feature is the most significant transformation that AdWords has undergone since its inception.
The changes are designed to accommodate and consolidate ad campaigns operating in a multi-device world. Instead of managing hundreds of different campaigns to account for different geographic locations, times of day, and types of devices, advertisers can use various bid adjustments all within a single enhanced campaign.
The July 22nd Enhanced Campaigns deadline is quickly approaching. For those of you who are unfamiliar with the ways Enhanced Campaigns will change online advertising, here are the four key changes to anticipate:
These changes will have wide-reaching effects on the way that ad campaigns are run. Moving forward, advertisers may consider adapting their approaches in the following ways:
If you are interested in learning more, check out our Enhanced Campaigns white paper .
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URL to article: http://www.thesearchagents.com/2013/07/the-countdown-to-enhanced-campaigns-a-review-of-the-most-essential-information/
URLs in this post:
 Image: http://www.thesearchagents.com/wp-content/uploads/2013/07/countdown-5.gif
 Enhanced Campaigns white paper: http://info.thesearchagency.com/EnhancedCampaigns.html
 The Countdown to Enhanced Campaigns: Prepare for Enhanced Campaigns by Adjusting your Mobile Bids: http://www.thesearchagents.com/2013/07/the-countdown-to-enhanced-campaigns-prepare-for-enhanced-campaigns-by-adjusting-your-mobile-bids/
 Are Enhanced Campaigns Keeping You Awake at Night?: http://www.thesearchagents.com/2013/03/are-enhanced-campaigns-keeping-you-awake-at-night/
 Google AdWords Enhanced Campaigns: http://www.thesearchagents.com/2013/02/google-adwords-enhanced-campaigns/
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