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Grant’s Rants: Google Product Discontinuations

Posted on Monday, July 1st, 2013 by Print This Post Print This Post

Categories - Featured, News, SEO

grants rants

Today is the last day that Google Reader will exist and Grant is ranting about Google’s choices to discontinue products that have served consumers and SEOs well.

About Grant Simmons

Grant Simmons+ is an Online Marketing Professional at The Search Agency driving product development & innovation as Sr Director, SEO and Social Product.

Grant has over 22 years experience in both traditional and digital marketing, working with such companies as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Red Bull, Young Presidents’ Organization, GE Plastics, Amgen and Fox Sports.

As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.



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4 Responses to “Grant’s Rants: Google Product Discontinuations”

  1. Jessica Lee says:

    Grant, what do you recommend us SEO folk use instead? Will the keyword planner tool be enough for our research and expansion?

    • Hello Jessica!

      The Keyword Planner has enough information for SEO research, there’s other tools and of course, Google Analytics / Google Webmaster Tools combo.

      I’m still a big believer in optimizing opportunities you can see, so leveraging GWT for average rank data, CTR and aligning with GA conversions can help focus efforts.

      As for expansion… there’s other tools that may or may not be affected by Google updates… I’m a big fan of SEMRush, you can compare / research competitor keyword queries and produce a GAP analysis of opportunities.

      There’s others I don’t dig into as much, Wordstream from the extremely talented Larry Kim is one such tool I’d recommend.

      Cheers

  2. Jessica Lee says:

    Thanks Graaaant! I’ve never tried SEMRush, will check that out. I’m a fan of Grant’s Rants!!!

  3. vkonnect says:

    Congratulations Grant for your achievement.

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