Archive | July, 2013

So Long to the Google+ Local App

So Long to the Google+ Local App

Posted on Wednesday, July 31st, 2013 by

Michelle discusses the recent announcement that the Google+ Local App will be retired on August 7 and summarizes the many changes that Google's local display scheme has undergone in recent years. [...more]

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Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Posted on Tuesday, July 30th, 2013 by

The Search Agency takes a deep look into CPC trends after advertisers begin migration to Enhanced Campaigns. [...more]

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Google to Update the Way Quality Scores Are Displayed in AdWords

Google to Update the Way Quality Scores Are Displayed in AdWords

Posted on Friday, July 26th, 2013 by

Keith summarizes the recent announcement that Google will be updating the way 1-10 Quality Scores are displayed in AdWords and covers advertisers' most pressing questions. [...more]

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Grant’s Rants: There Is No Magic Formula for Successful SEO

Grant’s Rants: There Is No Magic Formula for Successful SEO

Posted on Thursday, July 25th, 2013 by

In this week's episode, Grant warns SEOs to take the advice of industry experts with a grain of salt. [...more]

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Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

Posted on Tuesday, July 23rd, 2013 by

After recently publishing our Q2 2013 Trends in Paid Search Report, Max takes a deeper look into the paid search trends within the Travel and Leisure industry. [...more]

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Google Carousel: What This Means for Brand Bidding

Google Carousel: What This Means for Brand Bidding

Posted on Monday, July 22nd, 2013 by

Ben explains why Google's carousel will create more competition for brand bidding. [...more]

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The Countdown to Enhanced Campaigns: Practical Steps to Use Today!

The Countdown to Enhanced Campaigns: Practical Steps to Use Today!

Posted on Friday, July 19th, 2013 by

With 3 days left until the Enhanced Campaigns deadline, Ryan offers advertisers practical steps that they can use immediately to accomplish a successful transition. [...more]

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The Countdown to Enhanced Campaigns: Prepare for Enhanced Campaigns by Adjusting your Mobile Bids

The Countdown to Enhanced Campaigns: Prepare for Enhanced Campaigns by Adjusting your Mobile Bids

Posted on Thursday, July 18th, 2013 by

With four days left until the Enhanced Campaigns deadline, Matt offers advertisers some advice for transitioning to the new platform and adjusting mobile bids. [...more]

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That’s A Wrap! Q2 2013 State of Paid Search Report

That’s A Wrap! Q2 2013 State of Paid Search Report

Posted on Thursday, July 18th, 2013 by

The Search Agency's Q2 Trends in Paid Search Report finds search impressions rising while tablet CPCs on Google were higher than desktop for the first quarter ever. [...more]

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The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

Posted on Wednesday, July 17th, 2013 by

With 5 days left before the Enhanced Campaigns deadline, Ranil reviews the essential information that every advertiser needs to know. [...more]

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Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Posted on Wednesday, July 17th, 2013 by

The Search Agency's Trends in Paid Search Report Q2 2013 will be published later this week, but this post grants you early access to our data and analysis with a specific look at Google's earnings! [...more]

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Is ‘Google Zebra’ the Next Major Algorithm Update?

Is ‘Google Zebra’ the Next Major Algorithm Update?

Posted on Monday, July 15th, 2013 by

Matt discusses a potential Google algorithm update that is black and white and abuzz with speculation all over! [...more]

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Grant’s Rants: Video Content Is Not the SEO Panacea

Grant’s Rants: Video Content Is Not the SEO Panacea

Posted on Friday, July 12th, 2013 by

A rant about video content for SEO and why video is not the end all, be all, super cure for content marketing! [...more]

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Social Media and Soccer:  My Interview with LA Galaxy’s Lisa Bregman

Social Media and Soccer: My Interview with LA Galaxy’s Lisa Bregman

Posted on Thursday, July 11th, 2013 by

Soccer is the world's most popular sport, but building a local fan base in the U.S. is a huge challenge. Learn how LA Galaxy's social media manager uses an array of social media platforms to engage their fan base and build buzz around the team. [...more]

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Yelp Introduces Wordmap to Help Users Find Hipsters, Hangouts and Hangover Food

Yelp Introduces Wordmap to Help Users Find Hipsters, Hangouts and Hangover Food

Posted on Tuesday, July 2nd, 2013 by

Michelle details Yelp's newest feature, Wordmap, and consults with local search expert, Brian McCarthy, to determine how this feature could potentially affect local search. [...more]

Featured, News, Social Media Comments (0)

Grant’s Rants: Google Product Discontinuations

Grant’s Rants: Google Product Discontinuations

Posted on Monday, July 1st, 2013 by

Today is the last day that Google Reader will exist and Grant is ranting about Google's choices to discontinue products that have served consumers and SEOs well. [...more]

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