Categories - Featured, News, SEO, Social Media
One brief, early study found that when searchers have to choose between the various kinds of search results, 48% of searchers clicked on the carousel while 14.5% clicked on the map. The carousel’s visual appeal may alter the way that searchers interact with local search results, and understanding how Google ranks and organizes the carousel will likely become integral for developing effective local SEO tactics. The Search Agency's Global Managing Director of AdMax Local, Ben Gibson noted that local search is becoming increasingly important but many small businesses and brick-and-mortar retailers, such as grocery stores, are not representing themselves well in local search. This search for “grocery store Santa Monica” demonstrates that even the most well-trafficked local businesses have a poor local presence, with only a few reviews and a lack of high-quality photos.
- Carousel increases the importance of organic and social optimization because earned positions within the SERP are pushed down the page. It becomes even more important to rank at the top of the list to ensure that your search results appear close to the top of the page where users will readily see the listing.
- Carousel underlines the importance of local business marketing, specifically these elements: a well-produced Google+ page, high resolution photos, and encouraging patrons/customers to leave reviews about the business
- And most importantly, carousel demonstrates that local search is changing rapidly and businesses need to invest a lot of time, or find a good partner, to help them succeed.