Archive | June, 2013

Google’s Local Carousel: What This Means for Local Search

Google’s Local Carousel: What This Means for Local Search

Posted on Thursday, June 27th, 2013 by

Michelle details the newest feature on the Google SERP and reports on three ways the carousel will affect local search. [...more]

Featured, News, SEO, Social Media Comments (2)

Leveraging an Online-to-Offline Attribution Methodology

Leveraging an Online-to-Offline Attribution Methodology

Posted on Wednesday, June 26th, 2013 by

Taylor details the current attribution challenge for multi-channel retailers and offers an attribution methodology that will help retailers determine the total value of their online marketing campaigns. [...more]

Featured, SEM Comments (0)

Getting to Know Apple’s iAds

Getting to Know Apple’s iAds

Posted on Tuesday, June 25th, 2013 by

Michelle gives an overview of Apple's iAds and explains why marketers should pay attention to this new ad format as it gains mainstream traction. [...more]

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Grant’s Rants: The Perceived Value of SEO

Grant’s Rants: The Perceived Value of SEO

Posted on Monday, June 24th, 2013 by

In today's rant, Grant questions why marketing professionals underestimate the complexity of SEO (especially big site SEO), the value of quick fixes and the expertise of great SEO practitioners. [...more]

Featured, SEO Comments (0)

New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

Posted on Friday, June 21st, 2013 by

In her debut post, Michelle reports on Enhanced Campaigns sitelinks and how they might affect advertisers' campaigns. [...more]

Featured, SEM Comments (1)

Google Wants to Collect Our Data to Show Us What We Want. Why Do Our Governments Want It?

Google Wants to Collect Our Data to Show Us What We Want. Why Do Our Governments Want It?

Posted on Friday, June 21st, 2013 by

Rohan discusses the impact of data collection on our personal lives. [...more]

Featured, News Comments (3)

Let’s Talk About #FacebookHashtags

Let’s Talk About #FacebookHashtags

Posted on Wednesday, June 19th, 2013 by

Our resident social media expert, David Carrillo, weighs in on Facebook's recent introduction of hashtags and what this could mean for social media marketing and user experience. [...more]

Featured, Social Media Comments (7)

Self-Serve Doesn’t Actually Serve the SMB

Self-Serve Doesn’t Actually Serve the SMB

Posted on Tuesday, June 18th, 2013 by

David explains why self-service online marketing platforms do not make sense for most small to medium-sized businesses. [...more]

Featured, SEM Comments (0)

Grant’s Rants: The Ups and Downs of SEO Rankings

Grant’s Rants: The Ups and Downs of SEO Rankings

Posted on Thursday, June 13th, 2013 by

In today's episode, Grant is ranting about the ups and downs of SEO rankings (notice the clever setting: an elevator). This week, Grant warns marketers to change their focus from rankings to metrics that matter to their bottom line. [...more]

Featured, SEO Comments (0)

Borrell Associates Client Memo Reveals Huge Gains in Local Mobile Advertising

Borrell Associates Client Memo Reveals Huge Gains in Local Mobile Advertising

Posted on Wednesday, June 12th, 2013 by

After the release of the Borrell Associates June 2013 Client Memo, Brian discusses the report's statistics about local mobile advertising gains and search marketing capabilities for local SMBs. [...more]

Featured, SEM Comments (0)

Misaddressed Emails: Will Google Ever Provide a Forwarding Address Function?

Misaddressed Emails: Will Google Ever Provide a Forwarding Address Function?

Posted on Tuesday, June 11th, 2013 by

David explains the limitation of Google's ability to catch unwanted and misaddressed emails as spam (and hopes for a forwarding address function for email!) [...more]

Featured, Social Media Comments (5)

The Best and Worst Thing about Twitter: Instant Feedback

The Best and Worst Thing about Twitter: Instant Feedback

Posted on Friday, June 7th, 2013 by

Adam discusses the potential downfalls of instant feedback and communication via social media, specifically Twitter. [...more]

Featured, Social Media Comments (2)

Grant’s Rants: There Are No SEO Guarantees!

Grant’s Rants: There Are No SEO Guarantees!

Posted on Thursday, June 6th, 2013 by

In our third episode of Grant's Rants, Grant "discusses" the variability (and volatility!) of Search Engine Optimization (SEO) results. [...more]

Featured, SEO Comments (2)

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