- The Search Agents - http://www.thesearchagents.com -

Insights from the SMX Twitter Stream – 140 Character Bites from SMX London

smx london [1]

I spent last week at SMX London [2], a gathering of European search marketers and brands, learning and contributing to the development of better search and social practices and process.

The conference was abuzz with Google news, due to Matt Cutts’ (Google web spam team lead) announcements and the Google I/O conference taking place halfway around the world. And as an active participant in Twitter, I thought it would be valuable to share some of these live tweets to give insights into the presentation themes, all in bite–sized twitter chunks!

Note: I ended up being the most prolific of twitterers according to this cool infographic [3] from vccpcontent.

SMX Tweets [4]

Keynote – A Key Role For The Search Professional: Company Insight Wizard

@jimsterne talked across a broad range of data topics, narrowly avoiding the term “big data” by focusing on the necessary insights to become a “Company Wizard of Data” – Jim’s insights on data management, data segmentation and data presentation got a lot of nodding heads and follow ups to answer the question; “how do I prove the worth of what I’m doing?”

Here is a select stream of my tweets during Jim’s presentation:

Key takeaway is no matter how you dig into the data, ultimately you’re paid for your insights and opinion. HAVE AN OPINION!

From Authorship To Authority: Why Claiming Your Identity Matters

smx blog post 1Authorship and authority were key components of the panel I had the pleasure of presenting on. Our panel consisted of Maile Ohye from Google, a popular and spunky speaker and face of Google webmaster videos, Chelsea Blacker of Blueglass UK, Jim Boykin, an Internet Ninja, and yours truly, representing Essex lads everywhere.

Maile talked a lot around how Google is looking a “web of people” as well as a “web of things”… was certainly interesting to see and hear a Google view on web ‘connections’ as handshakes to ensure identities could gain visibility.

Of course, the whole panel worked within the backdrop of Matt Cutts’ announcement on previous Monday: “We’re [Google] doing a better job of detecting when someone is sort of an authority in a specific space…and trying to make sure that those rank a little more highly if you’re some sort of authority…”

Here is a select stream of tweets from my presentation:

Takeaway from the panelists:  Authorship will continue to be important (and perhaps become more important) for rankings, search results’ display visibility and click through rate! You can view the presentation here [6].
Killer Content Remains King, Queen and Ace

Next up on stage was a great mix of agency, tools, and search engine reps talking about the ever-popular topic of “Killer Content.”

It was great for a number of reasons:

  1. Vincent Wehren from Bing was very transparent on key ranking factors
  2. Chris Bennett gave some great case studies around “content marketing”
  3. Dixon Jones from Majestic SEO had some great content marketing tips (and jokes)
  4. Jonathan Stewart talked about ‘hero’ content as being key to content marketing success






Star of the Show was definitely Justin Sanger whose intense performance was worthy of The Globe Theatre. Good information, presented as if the end of the world depended on it.

Some Twitter reaction:

smx blog post 3


For more twitter insights and fun, follow me @simmonet [7] or Google+ [8]

About Grant Simmons

Grant Simmons+ [14] is an Online Marketing Professional at The Search Agency driving product development & innovation as Sr Director, SEO and Social Product.

Grant has over 22 years experience in both traditional and digital marketing, working with such companies as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Red Bull, Young Presidents’ Organization, GE Plastics, Amgen and Fox Sports.

As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.