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5 Takeaways from the iMedia Agency Summit

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Last week I attended iMedia’s Agency Summit [2], where agency professionals gathered to discuss agency evolution and media progression.  With a focus on big data and the balance between strategy and media technology, this year’s summit presentations and panel discussions were grounded in a conversation around the integration (or lack thereof) between creativity and data.  Presenters highlighted the thesis that there is still a long way to go before we can call the marriage of data and creative a success, and offered recommendations/predictions of how the two will successfully come together in the future.

All of the panel discussions, master tracks, and spotlight presentations offered valuable information and insight into agency evolution and progression in 2013. Below are my top 5 takeaways from this year’s summit:

With data and creativity serving as the overall theme of iMedia’s Agency Summit, Doug Weaver, CEO of Upstream Media, offered relevant advice for agency professionals: “The two most powerful words we should ask ourselves are ‘So What?’ as it forces us to pursue meaning; from meaning comes point-of-view and from point-of-view comes leadership.”  His words provoke agency leaders to continue innovating and pushing our businesses to the next level. Truly inspiring!